Children's goods e-stores social media presence Russia 2021, by platform

Published by A. Melkadze, Oct 26, 2022
In 2021, nine out of ten major children's goods online shops in Russia had a community page on VK. Furthermore, around one half of such online businesses in the country were present on Telegram.

Share of children's goods online stores with a social media account in Russia in 2021, by selected platform

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Release date

June 2022

Region

Russia

Survey time period

2020

Supplementary notes

Statistics based on data from 32 stores of goods for children, included in the top 1,000 of Russian online retailers by the number of orders in 2020.
The study included stores specializing in the sale of goods for children, including children's clothing and shoes and toys excluding sales of children's goods by universal e-stores.

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