Children's goods e-stores social media presence Russia 2018-2019, by platform

Only 10 percent of the major children’s goods online shops were not present on VKontakte network between July 2018 and June 2019 in Russia. The share of such online businesses with an Instagram account was only five percent lower compared to their share in Vkontakte. Twitter was employed by less than 50 percent of children’s goods e-stores in Russia over the observed period.

Share of children's goods online stores* with a social media account in Russia from July 2018 to June 2019, by platform

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Release date

December 2019



Survey time period

July 2018 to June 2019

Supplementary notes

* Statistics based on data from 52 stores of goods for children, included in the top 1,000 of Russian online retailers by the number of orders for the period July 2018 – June 2019 with at least 25 thousand orders per year.
The study included stores specializing in the sale of goods for children, including children's clothing and shoes and toys excluding sales of children's goods by universal e-stores.

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Statistics on "Toys and games industry in Russia "

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