E-mail newsletter usage by children's goods e-stores Russia 2020, by type
Nearly 40 percent of children’s goods online stores in Russia hired external sources for sending out newsletters, such as Unisender and Mindbox, while more than one half of the e-shops did not have a newsletter service at all, as recorded in 2020. Only nine percent of the children’s goods e-commerce websites developed their own e-mail newsletter.
