Relevant food product information in Germany 2019

In 2019, Kitchen Stories conducted a survey concerning the shopping behavior of people in Germany. It emerged that only 17.92 percent of the respondents paid attention to the nutritional information of the food the purchased. By contrast, more than 41 percent considered the food ingredients when going for grocery shopping.

Do you pay attention to any of the following while grocery shopping?

Share of respondents
Nutritional information 17.92%
Ingredients 41.25%
Both of the above 26.27%
Neither 14.55%
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Release date

December 2019



Survey time period


Supplementary notes

The source does not specify the number of respondents nor the survey methodology.

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