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Most frequently bought impulse purchases in the Netherlands 2019, by category

Which products are consumers in the Netherlands most likely to buy on an impulse when a high discount is offered? According to this survey, clothing and food products are most frequently bought on an impulse. 27 percent of survey participants stated to regularly buy clothing on an impulse as a result of a high discount, and another 55 percent said this sometimes happened.

Share of consumers buying impulse purchases when a high discount is offered in the Netherlands in 2019, by category

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Source

Release date

November 2019

Region

Netherlands

Survey time period

September and October 2019

Number of respondents

1,001 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey. Multiple answers were possible.

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