Retail manufacturer shopper marketing budget share in the U.S. 2012-2014, by type

The graph presents information on the distribution of retail manufacturers' shopper marketing budgets in the United States in 2013 and 2014, by type. It was found that retail manufacturers in the U.S. devoted 15.9 percent of their shopper marketing budgets to in-store advertising in 2014.

Distribution of retail manufacturers' shopper marketing budgets in the United States in 2013 and 2014, by type

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Source

Release date

March 2015

Region

United States

Survey time period

2013 and 2014

Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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