Ways of purchasing cosmetics in Poland 2019

Traditional stores were the most popular channels for buying cosmetics, perfumes, and hygiene products in Poland in 2019. Online shopping was particularly preferred in Sephora and Douglas perfumeries. However, customers prefer to pick up their online orders in a physical shop. Therefore, sales in these channels are becoming mixed (omnichannel).

Methods of purchasing cosmetics, perfumes and hygiene items purchased in Poland 2019

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Release date

October 2019



Survey time period

June 2019

Number of respondents


Method of interview

Online survey

Supplementary notes

* Rossmann n=2782; Biedronka n=725; Hebe n=648; Lidl n=513; Super-Pharm n=381; Sephora n=390; Douglas n=360; Drogerie Natura n=223; Kaufland n=226; Auchan n=345; Tesco n=288; Carrefour n=230; Dr. Max n=40

The source does not provide any information regarding missing percentage points to 100 percent.
The source does not provide any information regarding percentage points exceeding 100 percent.

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Statistics on "Omnichannel retail in Poland"

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