Name: Ways of purchasing cosmetics in Poland 2019
Creator: Statista

Premium

Traditional stores were the most popular channels for buying cosmetics, perfumes, and hygiene products in Poland in 2019. Online shopping was particularly preferred in Sephora and Douglas perfumeries. However, customers prefer to pick up their online orders in a physical shop. Therefore, sales in these channels are becoming mixed (omnichannel).

Methods of purchasing cosmetics, perfumes and hygiene items purchased in Poland 2019

	Online with home delivery	Online with pick up at store	Online with pick up at post office, parcel locker, etc.	In-store	In-store with home delivery
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Release date

October 2019

More information

Region

Poland

Survey time period

June 2019

Number of respondents

7151*

Method of interview

Online survey

Supplementary notes

* Rossmann n=2782; Biedronka n=725; Hebe n=648; Lidl n=513; Super-Pharm n=381; Sephora n=390; Douglas n=360; Drogerie Natura n=223; Kaufland n=226; Auchan n=345; Tesco n=288; Carrefour n=230; Dr. Max n=40

The source does not provide any information regarding missing percentage points to 100 percent.
The source does not provide any information regarding percentage points exceeding 100 percent.