• Poland: Ways of purchasing cosmetics offline and online 2020

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Traditional stores were the most popular channels for buying cosmetics, perfumes, and hygiene products in Poland in 2020. Online shopping was particularly preferred in Allegro. However, customers prefer to pick up their online orders in a physical shop. Therefore, sales in these channels are becoming mixed (omnichannel).

Methods of purchasing cosmetics, perfumes and hygiene items purchased in Poland 2020

	Online with home delivery	Online with pick up at store	Online with pick up at post office, parcel locker, etc.	In-store	In-store with home delivery	At the consultant's
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Source

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Source

Release date

December 2020

More information

Region

Poland

Survey time period

August to September 2020

Number of respondents

7,311 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.
The source does not provide any information regarding percentage points exceeding 100 percent.