Most popular online shopping categories in Poland 2019

The statistic shows the result of a survey question that asked respondents in Poland what type of products e-shoppers bought in 2019. According to the survey, 69 percent of respondents answered that they bought clothing and accessories via internet retailers. The second most popular online shopping category was "Footwear"; 55 percent of respondents bought products from this category.

Most popular products e-shoppers buy online in Poland as of 2019*

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Release date

July 2019



Survey time period

April 18-26, 2019

Number of respondents

1,027 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: (Polish) "Dla każdej kategorii produktów wymienionych na poniższej liście, wskaż czy kiedykolwiek je kupiłaś/eś przez internet, czy kupiłeś w ciągu 12 miesięcy i czy zamierzasz kupić je w przyszłości." (English: "For each product category listed below point out if you you have ever purchased them online, have you purchased them within 12 months, whether you intend to purchase them in the future?").

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.

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Statistics on "E-commerce in Poland"

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