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Most popular online shopping categories in Poland 2018

Most popular products e-shoppers buy online in Poland as of 2018*

Most popular online shopping categories in Poland 2018 The statistic shows the result of a survey question that asked respondents in Poland what type of products e-shoppers bought in 2018. According to the survey, 64 percent of respondents answered that they bought clothing and accessories via internet retailers. The second most popular online shopping category was "Books, movies, music"; 54 percent of respondents bought products from this category.
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Most popular products e-shoppers buy online in Poland as of 2018*

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The statistic shows the result of a survey question that asked respondents in Poland what type of products e-shoppers bought in 2018. According to the survey, 64 percent of respondents answered that they bought clothing and accessories via internet retailers. The second most popular online shopping category was "Books, movies, music"; 54 percent of respondents bought products from this category.
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Release date
June 2018
Region
Poland
Survey time period
March 30 to April 23, 2018
Number of respondents
818 respondents
Age group
15 years and older
Special properties
Internet users
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The original question was worded as follows: (Polish) "Dla każdej kategorii produktów wymienionych na poniższej liście, wskaż czy kiedykolwiek je kupiłaś/eś przez internet, czy kupiłeś w ciągu 12 miesięcy i czy zamierzasz kupić je w przyszłości." (English: "For each product category listed below point out if you you have ever purchased them online, have you purchased them within 12 months, whether you intend to purchase them in the future?").

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.
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