Leading health & beauty brands' household penetration rate in Poland 2018
This statistic presents the household penetration rate of leading health and beauty brands in Poland in 2018. That year, Nivea was the health and beauty brand with the highest penetration rate in Poland, with 71.8 percent of households buying the brand. Colgate and Schwarzkopf ranked in second and third place, with penetration rates of 63.7 percent and 51.1 percent, respectively.
