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Leading health & beauty brands' household penetration rate in Poland 2018-2020

Published by Adriana Sas, Oct 25, 2021
In 2020, Nivea was the health and beauty brand with the highest penetration rate in Poland, with 68.7 percent of households buying the brand. Colgate and Schwarzkopf followed, with penetration rates of 60.4 percent and 48 percent, respectively.

Household penetration rate* of leading health and beauty brands in Poland from 2018 to 2020

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Release date

October 2021

Region

Poland

Survey time period

2018 to 2020

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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