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Leading health & beauty brands' household penetration rate in Poland 2018

Household penetration rate* of leading health and beauty brands in Poland in 2018

by Adriana Sas, last edited Oct 23, 2019
Leading health & beauty brands' household penetration rate in Poland 2018 This statistic presents the household penetration rate of leading health and beauty brands in Poland in 2018. That year, Nivea was the health and beauty brand with the highest penetration rate in Poland, with 71.8 percent of households buying the brand. Colgate and Schwarzkopf ranked in second and third place, with penetration rates of 63.7 percent and 51.1 percent, respectively.
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Household penetration rate* of leading health and beauty brands in Poland in 2018

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