Leading health & beauty brands' household penetration rate in Poland 2019-2021

Published by
Adriana Sas,
Oct 25, 2022
In 2021, Nivea was the health and beauty brand with the highest penetration rate in Poland, with 68.5 percent of households buying the brand. Colgate and Bella Tzmo followed, with penetration rates of 61.2 percent and 41.6 percent, respectively.

Household penetration rate* of leading health and beauty brands in Poland from 2019 to 2021

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Release date

October 2022

Region

Poland

Survey time period

2019 to 2021

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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