Leading health & beauty brands' household penetration rate in Poland 2020-2022

Published by
Adriana Sas,
Nov 1, 2023
In 2022, Nivea was the health and beauty brand with the highest penetration rate in Poland, with 68 percent of households buying the brand. Colgate and Schwarzkopf followed, with penetration rates of 60 percent and 45 percent, respectively.

Household penetration rate of leading health and beauty brands in Poland from 2020 to 2022

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Release date

November 2023

Region

Poland

Survey time period

2020 to 2022

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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