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Leading health & beauty brands' household penetration rate in Poland 2018
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Leading health & beauty brands' household penetration rate in Poland 2018
Household penetration rate* of leading health and beauty brands in Poland in 2018
by Adriana Sas,
last edited
Oct 23, 2019
This statistic presents the household penetration rate of leading health and beauty brands in Poland in 2018. That year, Nivea was the health and beauty brand with the highest penetration rate in Poland, with 71.8 percent of households buying the brand. Colgate and Schwarzkopf ranked in second and third place, with penetration rates of 63.7 percent and 51.1 percent, respectively.
Household penetration rate* of leading health and beauty brands in Poland in 2018
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by Adriana Sas,
last edited
Oct 23, 2019
This statistic presents the household penetration rate of leading health and beauty brands in Poland in 2018. That year, Nivea was the health and beauty brand with the highest penetration rate in Poland, with 71.8 percent of households buying the brand. Colgate and Schwarzkopf ranked in second and third place, with penetration rates of 63.7 percent and 51.1 percent, respectively.
- Show sources information
- Show publisher information
- Release date
- October 2019
- Region
- Poland
- Survey time period
- 2018
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
Source
- Show sources information
- Show publisher information
- Release date
- October 2019
More information
- Region
- Poland
- Survey time period
- 2018
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
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