Important factors when buying cosmetics in physical stores in Poland 2019

The most important factor for 72 percent of respondents in Poland in 2019 when buying cosmetics, perfumes, or hygiene products in physical stores was the price. A wide range of products in the shop and the location were also of key importance to buyers. The least important factors were the familiar arrangement of shelves and loyalty programs.

What is most important for you when buying cosmetics in physical stores?

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Source

Release date

October 2019

Region

Poland

Survey time period

June 2019

Number of respondents

2,093 respondents

Method of interview

Online survey

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Statistics on "Omnichannel retail in Poland"

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