According to the source, the total advertising income of daily newspapers in Poland amounted to just over one billion zloty as of October 2021. Gazeta Wyborcza had the highest income - 149.37 million zloty. Most of the leading newspapers saw a decrease in ad income between the observed period, except for Gazeta Wyborcza, Rzeczpospolita, Dziennik Gazeta Prawna, and Puls Biznesu.
Ranking of daily newspapers with the highest income from advertising in Poland from 2020 to 2021 (in million zloty)
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Statistics on Advertising in Poland
Overview
6
- Premium Statistic Advertising market net worth in Poland 2012-2021
- Premium Statistic Advertising expenditure in Poland 2012-2021, by medium
- Premium Statistic Ad spending change forecast in Poland 2021, by medium
- Premium Statistic Advertising market value in Poland in 2021, by industry
- Basic Statistic Leading advertisers in traditional media in Poland 2020-2021, by spending
- Premium Statistic Newspapers and magazines advertising market value in Poland 2019-2025
Brands and products
5
- Premium Statistic Video advertisement reach in Poland 2022, by brand
- Premium Statistic Banks with highest ad expenditure in Poland 2021-2022
- Premium Statistic Pharmaceutical companies with highest ad expenditure in Poland 2020-2021
- Premium Statistic Retail brands with highest ad expenditure in Poland 2022
- Premium Statistic Advertising of major pharmaceutical companies in Poland 2021-2022, by GRP rating
Print advertising
8
- Premium Statistic Print advertising spending in Poland 2017-2025
- Premium Statistic Newspaper advertising expenditure share in Poland 2011-2023
- Premium Statistic Daily press ad spending of state-owned companies in Poland 2021, by title
- Premium Statistic Magazine advertising expenditure share in Poland 2011-2023
- Premium Statistic Daily newspapers with highest advertising income in Poland 2020-2021
- Premium Statistic Magazines with highest advertising income in Poland 2020-2021
- Premium Statistic Preference for traditional promotional newspaper vs. aggregated one in Poland 2021
- Premium Statistic Preferred type of promotional newspapers in Poland 2021
Radio advertising
8
- Premium Statistic Traditional radio advertising spending in Poland 2017-2025
- Premium Statistic Radio advertising expenditure share in Poland 2011-2023
- Premium Statistic Advertising income of radio in Poland 2020-2021
- Premium Statistic Advertising income of radio stations in Poland 2020-2021
- Premium Statistic Most popular lengths of radio advertisements in Poland 2017-2021
- Premium Statistic Time and day of the week with most expensive ad spots on Radio Eska in Poland 2022
- Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2022
- Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2022
Television advertising
6
- Premium Statistic Traditional television advertising spending in Poland 2017-2025
- Premium Statistic TV advertising expenditure share in Poland 2011-2023
- Premium Statistic Number of ad spots on television in Poland 2021-2022
- Premium Statistic TVP's advertising and sponsoring revenue in Poland 2010-2021
- Premium Statistic Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2020
- Premium Statistic Ways to avoid advertisement in Poland 2021, by channel
Digital advertising
6
- Premium Statistic Digital video advertising expenditure in Poland 2017-2026
- Premium Statistic Internet advertising expenditure share in Poland 2011-2023
- Premium Statistic Digital advertisement expenditure in Poland 2021, by industry
- Premium Statistic Online advertisement expenditure in Poland 2021, by ad type
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Reasons for the non-viewability of online display ads in Poland 2021
Social media advertising
7
- Premium Statistic Social media advertising spending in Poland 2017-2026
- Premium Statistic Reach of Facebook advertisement in Poland 2017-2025
- Premium Statistic Reach of Instagram advertisement in Poland 2017-2025
- Premium Statistic Reach of TikTok advertisement in Poland 2017-2025
- Premium Statistic Social media advertising audience in Poland 2021, by gender and age
- Premium Statistic Influencers' impact on shopping behavior in Poland 2021, by generation
- Premium Statistic Social media on which ads are most noticeable in Poland 2020-2021
Out-of-home advertising
8
- Premium Statistic Out-of-home advertising expenditure in Poland 2017-2025
- Premium Statistic Number of classic OOH advertising media in Poland 2021
- Premium Statistic Number of backlit OOH advertising carriers in Poland 2021
- Premium Statistic Outdoor advertising expenditure share in Poland 2011-2023
- Premium Statistic Share of OOH advertising in Poland 2022, by sector
- Premium Statistic Most popular OOH advertising types in Poland 2020
- Premium Statistic Attractiveness of OOH advertising types in Poland 2020
- Premium Statistic Benefits of DOOH advertising in Poland 2020
Further related statistics
12
- Daily newspaper advertising revenue in Norway 2006-2016
- Daily newspaper advertising revenue in Sweden 2015-2017
- Digital newspaper advertising revenue share in the U.S 2011-2020
- Print advertising revenue in the U.S. newspaper industry 1975-2014
- Newspaper advertising revenue in Sweden from 2011-2020
- Growth of the Chinese newspaper advertising market volume by 2014
- Newspaper advertising market size Philippines 2012-2024
- Newspaper advertising market growth in the Philippines 2012-2024
- Advertising revenue of Polaris Media 2012-2021
- Market volume of newspaper advertising in China by 2014
- Newspaper advertising spending in the European Union (EU 28) 2009-2018
- Printing & reproduction of recorded media: number of employees in Slovenia 2010-2019
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- Growth of the Chinese newspaper advertising market volume by 2014
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- Market volume of newspaper advertising in China by 2014
- Newspaper advertising spending in the European Union (EU 28) 2009-2018
- Printing & reproduction of recorded media: number of employees in Slovenia 2010-2019
WirtualneMedia. (December 22, 2021). Ranking of daily newspapers with the highest income from advertising in Poland from 2020 to 2021 (in million zloty) [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/1094506/poland-advertising-income-of-daily-papers/
WirtualneMedia. "Ranking of daily newspapers with the highest income from advertising in Poland from 2020 to 2021 (in million zloty)." Chart. December 22, 2021. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/1094506/poland-advertising-income-of-daily-papers/
WirtualneMedia. (2021). Ranking of daily newspapers with the highest income from advertising in Poland from 2020 to 2021 (in million zloty). Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/1094506/poland-advertising-income-of-daily-papers/
WirtualneMedia. "Ranking of Daily Newspapers with The Highest Income from Advertising in Poland from 2020 to 2021 (in Million Zloty)." Statista, Statista Inc., 22 Dec 2021, https://www.statista.com/statistics/1094506/poland-advertising-income-of-daily-papers/
WirtualneMedia, Ranking of daily newspapers with the highest income from advertising in Poland from 2020 to 2021 (in million zloty) Statista, https://www.statista.com/statistics/1094506/poland-advertising-income-of-daily-papers/ (last visited February 08, 2023)
Ranking of daily newspapers with the highest income from advertising in Poland from 2020 to 2021 (in million zloty) [Graph], WirtualneMedia, December 22, 2021. [Online]. Available: https://www.statista.com/statistics/1094506/poland-advertising-income-of-daily-papers/