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Consumers' reasons for trying functional beverages in Singapore 2019 by age

According to a survey conducted by Rakuten Insight, around 55 percent of Singapore respondents aged 55 years and older said that they consumed a functional beverage because of the health benefits touted. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

Reasons for trying functional beverages among consumers in Singapore as of November 2019, by age

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Source

In cooperation with
Rakuten Insight
Release date

February 2020

Region

Singapore

Survey time period

November 1 to 30, 2019

Number of respondents

4,240 respondents

Age group

16 years and older

Special properties

among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

Original question: Why did you decide to try the beverages?

Breakdown of respondents:
female respondents= 2,506
male respondents= 1,734

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