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Consumers' reasons for not trying functional beverages in Singapore 2019, by age

According to a survey conducted by Rakuten Insight, around 37.5 percent of Singapore respondents between 35 and 44 years old said that they had not tried functional beverages because they did not believe the health claims touted. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

Consumers' reasons for not trying functional beverages in Singapore as of November 2019, by age

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In cooperation with
Rakuten Insight
Release date

February 2020



Survey time period

November 1 to 30, 2019

Number of respondents

144 respondents

Age group

16 years and older

Special properties

among respondents who have not tried functional beverages

Method of interview

Online survey

Supplementary notes

Original question: Why have you not tried any of the listed functional beverages?

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