Consumers' reasons for not trying functional beverages in Singapore 2019, by age
According to a survey conducted by Rakuten Insight, around 37.5 percent of Singapore respondents between 35 and 44 years old said that they had not tried functional beverages because they did not believe the health claims touted. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
