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Italy: top singer channels on YouTube 2018

Leading singer channels on YouTube in Italy as of December 2018, by number of uploaded video views

by Daniela Coppola, last edited Aug 9, 2019
Italy: top singer channels on YouTube 2018 In December 2018, the YouTube channel of the singer Eros Ramazzotti was the most viewed in Italy, with 721.5 million views. Tiziano Ferro ranked second with 695.6 million views on the YouTube platform. Further, Eros Ramazzotti ranked first among the YouTube channels of top celebrities.
 From YouTube to VEVO

The mentioned views are related to videos uploaded on YouTube, but released by VEVO, a huge music video and entertainment platform, which counted about 19 billion users worldwide as of November 2016. Vevo is just one of the many YouTube partners. In fact, YouTube makes deals with other video platforms in order to increase its online reach. For instance, a study released in 2018 indicated ten leading partners of YouTube in the UK market. In the chart, VEVO ranks fourth with a reach of 20.5 million users.

 Music consumption on YouTube

YouTube is a video platform largely used for music consumption. A 2018 poll showed that 49 percent of asked Italian individuals preferred to listen to music on YouTube, while Spotify was liked by only 25 percent of respondents.
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Leading singer channels on YouTube in Italy as of December 2018, by number of uploaded video views

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