Top singer channels on YouTube in Italy 2019, by number of uploaded video views

In December 2019, the YouTube channel of the singer Eros Ramazzotti was the most viewed in Italy, with roughly 948.6 million views. Andrea Bocelli ranked second with 924.3 million views on the YouTube platform. Further, Eros Ramazzotti ranked first among the YouTube channels of top celebrities.

 From YouTube to VEVO

The mentioned views are related to videos uploaded on YouTube, but released by VEVO, a huge music video and entertainment platform, which counted about 19 billion users worldwide as of November 2016. Vevo is just one of the many YouTube partners. In fact, YouTube makes deals with other video platforms in order to increase its online reach. For instance, a study released in 2018 indicated ten leading partners of YouTube in the UK market. In the chart, VEVO ranks fourth with a reach of 20.5 million users.

 Music consumption on YouTube

YouTube is a video platform largely used for music consumption. A 2018 poll showed that 49 percent of asked Italian individuals preferred to listen to music on YouTube, while Spotify was liked by only 25 percent of respondents.

Leading singer channels on YouTube in Italy as of December 2019, by number of uploaded video views

Number of uploaded video views
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Source

Release date

December 2019

Region

Italy

Survey time period

December 2019

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