Top singer channels on YouTube in Italy 2020, by number of uploaded video views
From YouTube to VEVO
The mentioned views are related to videos uploaded on YouTube, but released by VEVO, a huge music video and entertainment platform, which counted about 19 billion users worldwide as of November 2016. Vevo is just one of the many YouTube partners. In fact, YouTube makes deals with other video platforms in order to increase its online reach. For instance, a study released in 2018 indicated ten leading partners of YouTube in the UK market. In the chart, VEVO ranks fourth with a reach of 20.5 million users.
Music consumption on YouTube
YouTube is a video platform largely used for music consumption. According to a survey of 2020, it was the most popular streaming platform to listen to music in Italy. YouTube was particularly popular among individuals aged between 25 and 34 years old.