daily active users (DAU) of social media in the Netherlands like WhatsApp, Facebook, YouTube, Instagram and Snapchat increased in recent years. As of 2021, roughly 3.7 million individuals in the Netherlands used Instagram every day.
WhatsApp and Facebook were the most used social media in the Netherlands, both having the highest overall number of users but also seeing much daily use. WhatsApp had over 12 million Dutch users, whereas Facebook had around ten million users. The Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users)
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Statistics on Social media usage in the Netherlands
Overview
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Leading platforms
6
- Basic Statistic Netherlands market share of leading social media websites 2022
- Premium Statistic Social network usage by brand in the Netherlands 2022
- Premium Statistic Social media usage by platform type in the Netherlands 2022
- Basic Statistic Leading social networks in the Netherlands 2021, by reach
- Premium Statistic Social media audiences in the Netherlands 2021, by social network
- Basic Statistic Social media active daily user penetration Netherlands 2016-2021, by social network
Social media activities
4
- Basic Statistic Online social network activities in the Netherlands 2019, by age group
- Premium Statistic Popular social media activities in the Netherlands 2020
- Premium Statistic Social network usage by frequency in the Netherlands 2022
- Premium Statistic Social media usage by platform type in the Netherlands 2022
Demographics preferences
4
- Premium Statistic Social media platform reach among teens in the Netherlands 2019, by gender
- Premium Statistic Social media usage frequency among teenagers in the Netherlands 2019, by platform
- Basic Statistic Most popular social media platforms for Millennials in the Netherlands 2020
- Premium Statistic Gen X social media usage in the Netherlands 2020, by platform
Mobile social
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- Basic Statistic Netherlands mobile social media visit share 2022
- Basic Statistic Leading app categories in the Netherlands Q3 2020, by usage reach
- Premium Statistic Leading Android social media apps in the Netherlands 2022, by downloads
- Premium Statistic Leading Android apps in the Netherlands 2022, by downloads
- Premium Statistic Leading iPad social apps in the Netherlands 2022, by downloads
- Premium Statistic Leading iPhone social media apps in the Netherlands 2022, by downloads
- Basic Statistic TikTok users in the Netherlands 2021-2022, by age group
Facebook
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- Basic Statistic Netherlands: number of Facebook users 2018-2027
- Basic Statistic Netherlands: Facebook usage penetration 2018-2027
- Premium Statistic Netherlands monthly number of Facebook users 2018-2022
- Premium Statistic Monthly reach of Facebook in the Netherlands 2017-2021, by device
- Premium Statistic Netherlands Facebook users 2022, by age and gender
- Premium Statistic Facebook activity frequency in Netherlands 2021, by gender
- Basic Statistic Facebook activity frequency in Netherlands 2021
- Premium Statistic Facebook post engagement rates in the Netherlands Q4 2021, by type
Instagram
7
- Premium Statistic Netherlands Instagram users 2022, by age and gender
- Premium Statistic Monthly reach of Instagram in the Netherlands 2017-2021, by device
- Premium Statistic Netherlands monthly number of Instagram users 2018-2022
- Basic Statistic Most popular Netherlands-based influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based fashion and beauty influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based food influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based travel influencers on Instagram 2019
Social media advertising
7
- Premium Statistic Digital Market Outlook: social media ad spend in Netherlands 2017-2026, by device
- Premium Statistic Digital ad spend growth in the Netherlands 2021, by format
- Basic Statistic Leading B2B online ad platforms in the Netherlands 2017-2019
- Premium Statistic New brand discovery channels in the Netherlands 2021
- Basic Statistic Main online channel for brand research in the Netherlands 2021
- Premium Statistic Leading brands on Twitter in the Netherlands 2021
- Premium Statistic Leading brands on YouTube in the Netherlands 2021
Further related statistics
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- Distribution of Twitter users in Great Britain (GB) 2013-2016, by age group
- Survey on community platform memberships in Germany 2013-2016
- Top social media sites in the Nordics 2016
- Most popular social network in the U.S. 2019
- Social media users in Finland in 2015, by platform
- Most trustworthy social networks in the U.S. 2019
- Most likeable social networks in the U.S. 2019
- Usage of social networks in the U.S. 2019
- Social media penetration in Denmark 2015, by age and site
- Social network penetration in Spain 2010-2021
- FITUR 2017: breakdown of followers by social network
- Frequency of personal posts by users of social media in China 2012
- Number of social media users in Hong Kong 2018-2027
- Distribution of social network users in China in 2012, by income
- People that purchased influencer endorsed product India 2020
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Statistics
- Distribution of Twitter users in Great Britain (GB) 2013-2016, by age group
- Survey on community platform memberships in Germany 2013-2016
- Top social media sites in the Nordics 2016
- Most popular social network in the U.S. 2019
- Social media users in Finland in 2015, by platform
- Most trustworthy social networks in the U.S. 2019
- Most likeable social networks in the U.S. 2019
- Usage of social networks in the U.S. 2019
- Social media penetration in Denmark 2015, by age and site
- Social network penetration in Spain 2010-2021
- FITUR 2017: breakdown of followers by social network
- Frequency of personal posts by users of social media in China 2012
- Number of social media users in Hong Kong 2018-2027
- Distribution of social network users in China in 2012, by income
- People that purchased influencer endorsed product India 2020
Newcom. (January 23, 2021). Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users) [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom. "Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users)." Chart. January 23, 2021. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom. (2021). Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users). Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom. "Number of Individuals Using The Leading Social Media Platforms in The Netherlands in 2021, by Social Network (in Million Users)." Statista, Statista Inc., 23 Jan 2021, https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom, Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users) Statista, https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/ (last visited February 05, 2023)
Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users) [Graph], Newcom, January 23, 2021. [Online]. Available: https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/