Social media penetration in the Netherlands 2017, by social network

About This Statistic

This statistic displays the number of individuals using the leading social media platforms in the Netherlands in 2017, by social network (in million users). As of 2017, roughly ten million individuals in the Netherlands used Facebook. Moreover, roughly 400,000 Dutch individuals used LinkedIn daily. WhatsApp and Facebook remain especially popular among the Dutch. The number of daily active users of WhatsApp, Facebook, Youtube, Instagram and Snapchat in the Netherlands has increased from 2016 to 2017. Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.