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Social media penetration in the Netherlands 2019, by social network
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Social media penetration in the Netherlands 2019, by social network
Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)
by Raynor de Best,
last edited
Aug 14, 2019
How many people in the Netherlands use social media? WhatsApp had 11.9 million Dutch users, whereas Facebook had around ten million users. Instagram on the other hand had 4.9 million users. The daily active users (DAU) of social media like WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased in recent years. As of 2019, roughly 2.7 million individuals in the Netherlands used Instagram every day.
Which social media platform do Millennials in the Netherlands use the most?
WhatsApp and Facebook ranked as the most popular apps for 22-to-36-year-olds. 90 percent of the Millennials said they used the messaging app, whereas the social network reached a usage rate of 79 percent. Instagram and Snapchat, however, were more popular among respondents aged 18-21 years old.Is social media use expected to increase or decrease?
Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected to reach roughly 66 percent that year, compared to 61 percent in 2018.Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)
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More information
by Raynor de Best,
last edited
Aug 14, 2019
How many people in the Netherlands use social media? WhatsApp had 11.9 million Dutch users, whereas Facebook had around ten million users. Instagram on the other hand had 4.9 million users. The daily active users (DAU) of social media like WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased in recent years. As of 2019, roughly 2.7 million individuals in the Netherlands used Instagram every day.
Which social media platform do Millennials in the Netherlands use the most?
WhatsApp and Facebook ranked as the most popular apps for 22-to-36-year-olds. 90 percent of the Millennials said they used the messaging app, whereas the social network reached a usage rate of 79 percent. Instagram and Snapchat, however, were more popular among respondents aged 18-21 years old.Is social media use expected to increase or decrease?
Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected to reach roughly 66 percent that year, compared to 61 percent in 2018.- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Netherlands
- Survey time period
- January, 2019
- Number of respondents
- 7,012 respondents
- Age group
- 15 years and older
- Special properties
- sample is a representative reflection of the Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The source notes that the absolute numbers are a projection of the results based on data of CBS and Eurostat: "number of Dutch individuals: 17,181,084; Target audience Dutch individuals 15+: 14,418,365; Internet penetration 0.96; Population: 13,888,816".
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Netherlands
- Survey time period
- January, 2019
- Number of respondents
- 7,012 respondents
- Age group
- 15 years and older
- Special properties
- sample is a representative reflection of the Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The source notes that the absolute numbers are a projection of the results based on data of CBS and Eurostat: "number of Dutch individuals: 17,181,084; Target audience Dutch individuals 15+: 14,418,365; Internet penetration 0.96; Population: 13,888,816".
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Statistics on "Social media in the Netherlands"
- Most popular social media platforms (how many people)
The most important statistics
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)Social media penetration in the Netherlands 2019, by social network
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by age group
- Top 20 domains in the Netherlands in 2018, based on average SEO Visibility in the national Google indexLeading domains in the Netherlands by SEO Visibility on Google 2018
- Forecast of social media user numbers in the Netherlands from 2018 to 2024 (in million users)Forecast of social media user numbers in the Netherlands 2018-2024
- Forecast of the social media user penetration rate in the Netherlands from 2018 to 2024Forecast of the social media user penetration rate in the Netherlands 2018-2024
- Social media users (age)
The most important statistics
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by age group
- WhatsApp, Facebook, Instagram, Snapchat and Twitter usage of 14 to 22 year olds in the Netherlands in 2019Most popular social media platforms amongst 14-22 year olds in the Netherlands 2019
- Millennial social media usage in the Netherlands in 2019, by platformMost popular social media platforms amongst Millennials in the Netherlands 2019
- Social media usage of 38 to 57 year olds in the Netherlands in 2019, by platformMost popular social media platforms amongst 38-57 year olds in the Netherlands 2019
- Social media usage of 58 to 73 year olds in the Netherlands in 2019, by platformMost popular social media platforms amongst 58-73 year olds in the Netherlands 2019
The most important statistics
- Distribution of total number of users of Instagram in the Netherlands as of June 2019, by age group and genderInstagram user distribution in the Netherlands 2019, by age group and gender
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age groupInstagram penetration rate in the Netherlands 2015-2018, by age group
- Monthly reach of Instagram in the Netherlands from July 2017 to July 2019, by deviceMonthly reach of Instagram in the Netherlands 2017-2019, by device
- Monthly reach of Instagram in the Netherlands from July 2017 to July 2019, by device (in 1,000s)Absolute monthly reach of Instagram in the Netherlands 2017-2019, by device
- Most-followed influencers on Instagram based in the Netherlands as of September 2019Most popular Netherlands-based influencers on Instagram 2019
- Most-followed Netherlands-based fashion and beauty influencers on Instagram as of September 2019Most popular Netherlands-based fashion and beauty influencers on Instagram 2019
- Most-followed Netherlands-based food influencers on Instagram as of September 2019Most popular Netherlands-based food influencers on Instagram 2019
- Most-followed Netherlands-based travel influencers on Instagram as of September 2019Most popular Netherlands-based travel influencers on Instagram 2019
The most important statistics
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)Number of Facebook users in the Netherlands 2013-2019
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age groupFacebook penetration rate in the Netherlands 2016-2018, by age group
- Monthly reach of Facebook in the Netherlands from July 2017 to July 2019, by deviceMonthly reach of Facebook in the Netherlands 2017-2019, by device
- Monthly reach of Facebook in the Netherlands from July 2017 to July 2019, by device (in 1,000s)Absolute monthly reach of Facebook in the Netherlands 2017-2019, by device
- Which social media site do you use most often for news?*Leading social media sources used for news in the Netherlands 2017
- How much trust do you have in news you read on Facebook?*Trust in news on Facebook among Millennials in the Netherlands 2018
- Total number of downloads of the Facebook Messenger app in the Netherlands from 2015 to 2018Annual Facebook Messenger book app downloads in the Netherlands 2015-2018
The most important statistics
- Total number of users of WhatsApp in the Netherlands from 2016 to 2019 (in millions)Number of WhatsApp users in the Netherlands 2016-2019
- Estimated monthly users of the most popular apps in the Netherlands as of July 2018 (in 1,000 users)Monthly users of the most popular apps in the Netherlands 2018
- Total number of downloads of the WhatsApp app in the Netherlands from 2015 to 2018Annual WhatsApp app downloads in the Netherlands 2015-2018
- Total number of downloads of the WhatsApp app in the Netherlands from September 2014 to August 2019Monthly WhatsApp app downloads in the Netherlands 2014-2019
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age groupWhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Monthly reach of WhatsApp in the Netherlands from July 2017 to July 2019, by deviceMonthly reach of WhatsApp in the Netherlands 2017-2019, by device
- Monthly reach of WhatsApp in the Netherlands from July 2017 to July 2019, by device (in 1,000s)Absolute monthly reach of WhatsApp in the Netherlands 2017-2019, by device
- Which communication platform do you prefer to use for personal communication?Preferred channels for personal communication in the Netherlands 2018, by channel
The most important statistics
- Total number of Twitter users in the Netherlands from 2013 to 2019 (in millions)Number of Twitter users in the Netherlands 2013-2019
- Total number of downloads of the Twitter app in the Netherlands from 2015 to 2018Annual Twitter app downloads in the Netherlands 2015-2018
- Total number of downloads of the Twitter app in the Netherlands from September 2014 to August 2019Monthly Twitter app downloads in the Netherlands 2014-2019
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age groupTwitter penetration rate in the Netherlands 2017-2018, by age group
- Leading brands on Twitter in the Netherlands as of August 2019, by number of followers (in 1,000s)Leading brands on Twitter in the Netherlands 2019
- Media perception of Twitter in the Netherlands in 2018, by characteristic*Media perception of Twitter in the Netherlands 2018, by characteristic
- How trustworthy do you consider messages on Twitter to be?Public opinion on trustworthiness Twitter in the Netherlands 2018
- Snapchat and TikTok (musical.ly)
The most important statistics
- Total number of downloads of the Snapchat app in the Netherlands from 2015 to 2018Annual Snapchat app downloads in the Netherlands 2015-2018
- Total number of downloads of the Snapchat app in the Netherlands from September 2014 to August 2019Monthly Snapchat app downloads in the Netherlands 2014-2019
- Monthly reach of Snapchat in the Netherlands from July 2017 to January 2019, by device (in 1,000s)Absolute monthly reach of Snapchat in the Netherlands 2017-2019, by device
- Monthly reach of Snapchat in the Netherlands from July 2017 to January 2019, by deviceMonthly reach of Snapchat in the Netherlands 2017-2019, by device
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age groupSnapchat penetration rate in the Netherlands 2017-2018, by age group
- Total number of downloads of musical.ly/TikTok in the Netherlands from January 2017 to January 2019Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2019
The most important statistics
- Total number of users of LinkedIn in the Netherlands from 2013 to 2019 (in millions)Number of LinkedIn users in the Netherlands 2013-2019
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age groupLinkedIn penetration rate in the Netherlands 2017-2018, by age group
- Monthly reach of LinkedIn in the Netherlands from July 2017 to July 2019, by deviceMonthly reach of LinkedIn in the Netherlands 2017-2019, by device
- Monthly reach of LinkedIn in the Netherlands from July 2017 to July 2019, by device (in 1,000s)Absolute monthly reach of LinkedIn in the Netherlands 2017-2019, by device
- 20 fastest-growing domains in the Netherlands in 2018, based on average SEO Visibility in the national Google indexFastest-growing domains in the Netherlands by SEO Visibility on Google 2018
- How trustworthy do you consider posts on LinkedIn to be?Public opinion on trustworthiness LinkedIn in the Netherlands 2018
The most important statistics
- Total number of downloads of the Pinterest app in the Netherlands from 2015 to 2018Annual Pinterest app downloads in the Netherlands 2015-2018
- Total number of downloads of the Pinterest app in the Netherlands from September 2014 to August 2019Monthly Pinterest app downloads in the Netherlands 2014-2019
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age groupPinterest penetration rate in the Netherlands 2015-2018, by age group
- Monthly reach of Pinterest in the Netherlands from July 2017 to July 2019, by deviceMonthly reach of Pinterest in the Netherlands 2017-2019, by device
- Monthly reach of Pinterest in the Netherlands from July 2017 to July 2019, by device (in 1,000s)Absolute monthly reach of Pinterest in the Netherlands 2017-2019, by device
- Leading iPad social networking app titles in the Apple App Store in the Netherlands in June 2019, by number of downloads (in 1,000s)Leading iPad social apps in Apple App Store in the Netherlands 2019, by downloads
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Statistics on "Social media in the Netherlands"
- Social media penetration in the Netherlands 2019, by social network
- Social media active daily user penetration Netherlands 2016-2019, by social network
- Online social network activities in the Netherlands 2018, by age group
- Leading domains in the Netherlands by SEO Visibility on Google 2018
- Forecast of social media user numbers in the Netherlands 2018-2024
- Forecast of the social media user penetration rate in the Netherlands 2018-2024
- Most popular social media platforms amongst 14-22 year olds in the Netherlands 2019
- Most popular social media platforms amongst Millennials in the Netherlands 2019
- Most popular social media platforms amongst 38-57 year olds in the Netherlands 2019
- Most popular social media platforms amongst 58-73 year olds in the Netherlands 2019
- Instagram user distribution in the Netherlands 2019, by age group and gender
- Instagram penetration rate in the Netherlands 2015-2018, by age group
- Monthly reach of Instagram in the Netherlands 2017-2019, by device
- Absolute monthly reach of Instagram in the Netherlands 2017-2019, by device
- Most popular Netherlands-based influencers on Instagram 2019
- Most popular Netherlands-based fashion and beauty influencers on Instagram 2019
- Most popular Netherlands-based food influencers on Instagram 2019
- Most popular Netherlands-based travel influencers on Instagram 2019
- Number of Facebook users in the Netherlands 2013-2019
- Facebook penetration rate in the Netherlands 2016-2018, by age group
- Monthly reach of Facebook in the Netherlands 2017-2019, by device
- Absolute monthly reach of Facebook in the Netherlands 2017-2019, by device
- Leading social media sources used for news in the Netherlands 2017
- Trust in news on Facebook among Millennials in the Netherlands 2018
- Annual Facebook Messenger book app downloads in the Netherlands 2015-2018
- Number of WhatsApp users in the Netherlands 2016-2019
- Monthly users of the most popular apps in the Netherlands 2018
- Annual WhatsApp app downloads in the Netherlands 2015-2018
- Monthly WhatsApp app downloads in the Netherlands 2014-2019
- WhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Monthly reach of WhatsApp in the Netherlands 2017-2019, by device
- Absolute monthly reach of WhatsApp in the Netherlands 2017-2019, by device
- Preferred channels for personal communication in the Netherlands 2018, by channel
- Online platform usage after waking up the Netherlands 2018, by age and platform
- Number of Twitter users in the Netherlands 2013-2019
- Annual Twitter app downloads in the Netherlands 2015-2018
- Monthly Twitter app downloads in the Netherlands 2014-2019
- Twitter penetration rate in the Netherlands 2017-2018, by age group
- Leading brands on Twitter in the Netherlands 2019
- Media perception of Twitter in the Netherlands 2018, by characteristic
- Public opinion on trustworthiness Twitter in the Netherlands 2018
- Annual Snapchat app downloads in the Netherlands 2015-2018
- Monthly Snapchat app downloads in the Netherlands 2014-2019
- Absolute monthly reach of Snapchat in the Netherlands 2017-2019, by device
- Monthly reach of Snapchat in the Netherlands 2017-2019, by device
- Snapchat penetration rate in the Netherlands 2017-2018, by age group
- Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2019
- Number of LinkedIn users in the Netherlands 2013-2019
- LinkedIn penetration rate in the Netherlands 2017-2018, by age group
- Monthly reach of LinkedIn in the Netherlands 2017-2019, by device
- Absolute monthly reach of LinkedIn in the Netherlands 2017-2019, by device
- Fastest-growing domains in the Netherlands by SEO Visibility on Google 2018
- Public opinion on trustworthiness LinkedIn in the Netherlands 2018
- Annual Pinterest app downloads in the Netherlands 2015-2018
- Monthly Pinterest app downloads in the Netherlands 2014-2019
- Pinterest penetration rate in the Netherlands 2015-2018, by age group
- Monthly reach of Pinterest in the Netherlands 2017-2019, by device
- Absolute monthly reach of Pinterest in the Netherlands 2017-2019, by device
- Leading iPad social apps in Apple App Store in the Netherlands 2019, by downloads
- Social networks registration rate, by age group and social media in France 2018
- Distrust reasons towards Facebook among French users 2018
- Share of people trusting major social medias in France 2018
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- Gen X: social media account ownership and use worldwide Q4 2017
- Baby Boomers: social media account ownership and use worldwide Q1 2014
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- Millennials: social media account ownership and use worldwide Q1 2014
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