WhatsApp and Facebook were the most used social media in the Netherlands, both having the highest overall number of users but also seeing much daily use. WhatsApp had over 12 million Dutch users, whereas Facebook had around ten million users. Instagram on the other hand had 5.6 million users. The daily active users (DAU) of social media like WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased in recent years. As of 2020, roughly 3.4 million individuals in the Netherlands used Instagram every day.
Which social media platform do Millennials in the Netherlands use the most?
Is social media use expected to increase or decrease?
Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected to reach roughly 66 percent that year, compared to 61 percent in 2018.
Number of individuals using the leading social media platforms in the Netherlands in 2020, by social network
(in million users)
The source notes that the absolute numbers are a projection of the results based on data of CBS and Eurostat: "number of Dutch individuals: 17,181,084; Target audience Dutch individuals 15+: 14,418,365; Internet penetration 0.96; Population: 13,888,816". The sample is a representative reflection of the Dutch population of 15 years and older.
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Newcom. (January 25, 2020). Number of individuals using the leading social media platforms in the Netherlands in 2020, by social network (in million users) [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom. "Number of individuals using the leading social media platforms in the Netherlands in 2020, by social network (in million users)." Chart. January 25, 2020. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom. (2020). Number of individuals using the leading social media platforms in the Netherlands in 2020, by social network (in million users). Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom. "Number of Individuals Using The Leading Social Media Platforms in The Netherlands in 2020, by Social Network (in Million Users)." Statista, Statista Inc., 25 Jan 2020, https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom, Number of individuals using the leading social media platforms in the Netherlands in 2020, by social network (in million users) Statista, https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/ (last visited February 23, 2020)
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