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Social media penetration in the Netherlands 2019, by social network
Social media penetration in the Netherlands 2019, by social network
Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)
This statistic displays the number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users). WhatsApp and Facebook remain especially popular among the Dutch. The number of daily active users of WhatsApp, Facebook, Youtube, Instagram and Snapchat in the Netherlands has increased from 2016 to 2017. As of 2019, roughly 4.9 million individuals in the Netherlands used Instagram. 2.7 million of these used Facebook on a daily basis.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.
Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)
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| Daily users | Users | |
|---|---|---|
| 9.1 | 11.9 | |
| 6.8 | 10.1 | |
| 2.7 | 4.9 | |
| YouTube | 2.4 | 8.7 |
| Snapchat | 1.3 | 2.4 |
| 0.91 | 2.5 | |
| 0.73 | 3.5 | |
| 0.61 | 4.6 | |
| Tumblr | 0.12 | 0.4 |
| 0.09 | 0.2 | |
| Foursquare | 0.08 | 0.2 |
| Daily users | Users | |
|---|---|---|
| 9.1 | 11.9 | |
| 6.8 | 10.1 | |
| 2.7 | 4.9 | |
| YouTube | 2.4 | 8.7 |
| Snapchat | 1.3 | 2.4 |
| 0.91 | 2.5 | |
| 0.73 | 3.5 | |
| 0.61 | 4.6 | |
| Tumblr | 0.12 | 0.4 |
| 0.09 | 0.2 | |
| Foursquare | 0.08 | 0.2 |
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This statistic displays the number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users). WhatsApp and Facebook remain especially popular among the Dutch. The number of daily active users of WhatsApp, Facebook, Youtube, Instagram and Snapchat in the Netherlands has increased from 2016 to 2017. As of 2019, roughly 4.9 million individuals in the Netherlands used Instagram. 2.7 million of these used Facebook on a daily basis.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.
Show moreRelatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.
- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Netherlands
- Survey time period
- January, 2019
- Number of respondents
- 7,012 respondents
- Age group
- 15 years and older
- Special properties
- sample is a representative reflection of the Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The source notes that the absolute numbers are a projection of the results based on data of CBS and Eurostat: "number of Dutch individuals: 17,181,084; Target audience Dutch individuals 15+: 14,418,365; Internet penetration 0.96; Population: 13,888,816".
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Netherlands
- Survey time period
- January, 2019
- Number of respondents
- 7,012 respondents
- Age group
- 15 years and older
- Special properties
- sample is a representative reflection of the Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The source notes that the absolute numbers are a projection of the results based on data of CBS and Eurostat: "number of Dutch individuals: 17,181,084; Target audience Dutch individuals 15+: 14,418,365; Internet penetration 0.96; Population: 13,888,816".
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Statistics on "Social media usage in the Netherlands"
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- Smartphone apps with the highest reach in the Netherlands as of 2018*Most used smartphone apps in the Netherlands 2018
- Leading mobile social media apps in the Google Play Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading social media apps in Google Play in the Netherlands 2018, by downloads
- Leading social networking apps in the Google Play Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)Leading social networking apps in Google Play in the Netherlands 2018, by revenue
- Leading social networking apps in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading iPhone social networking apps in the Netherlands 2018, by downloads
- Leading iPhone social networking app titles in the Apple App Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)Leading iPhone social networking apps in the Netherlands 2018, by revenue
- Leading iPad social networking app titles in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading iPad social apps in Apple App Store in the Netherlands 2018, by downloads
- Millennial WhatsApp, Facebook, Instagram, LinkedIn and Snapchat usage in the Netherlands in 2018Most popular social media platforms amongst Millennials in the Netherlands 2018
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
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The most important statistics
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age groupHours per day on social media in the Netherlands 2017, by age group
- Which online social network activities did you engage in over the past 3 months?*Online social network activities in the Netherlands 2018, by gender
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by age group
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by education
- Which online communication activities have you engaged in over the past 3 months?*Participation in online communication activities in the Netherlands 2018, by gender
- Which online activities have you engaged in over the past 3 months?*Participation online communication activities in the Netherlands 2018, by age group
- Which online activities have you engaged in over the past 3 months?*Participation in online communication activities the Netherlands 2018, by education
- Forecast of the social network user penetration rate in the Netherlands from 2014 to 2021Forecast of the social network user penetration rate in the Netherlands 2014-2021
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- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2012-2018
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)Social media penetration in the Netherlands 2019, by social network
- To which purposes do you use social media?Leading purposes social media usage in the Netherlands 2016-2018
- Which digital communication platform is the first you use after waking up? Online platform usage after waking up the Netherlands 2018, by age and platform
- Which communication platform do you prefer to use for personal communication?Preferred channels for personal communication in the Netherlands 2018, by channel
The most important statistics
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)Number of Facebook users in the Netherlands 2013-2019
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age groupFacebook penetration rate in the Netherlands 2016-2018, by age group
- Gender distribution of Facebook users in the Netherlands in 2016Gender distribution of Facebook users in the Netherlands 2016
- Monthly reach of Facebook in the Netherlands from July 2017 to January 2019, by deviceMonthly reach of Facebook in the Netherlands 2017-2019, by device
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- Forecast of the Facebook user penetration rate in the Netherlands from 2014 to 2021Forecast of the Facebook user penetration rate in the Netherlands 2014-2021
- Forecast of social network user numbers in the Netherlands from 2014 to 2021 (in million users)Forecast of social network user numbers in the Netherlands 2014-2021
- Share of respondents who use Facebook in the Netherlands in 2017, by reasonLeading reasons to use Facebook in the Netherlands 2017
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The most important statistics
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- Leading YouTube video producers from the Netherlands based on the number of subscribers as of April 2018 (in 1,000s)Leading Youtubers from the Netherlands based on subscribers 2018
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- Number of subscriptions of selected Dutch speaking YouTube channels in the Netherlands in 2017, by Youtube channel (in 1,000s)Leading YouTube channels based on subscribers in the Netherlands 2017
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by deviceDevices used to watch YouTube in the Netherlands 2017-2018
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age groupYouTube penetration rate in the Netherlands 2017-2018, by age group
The most important statistics
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age groupInstagram penetration rate in the Netherlands 2015-2018, by age group
- Distribution of total number of users of Instagram in the Netherlands as of January 2019, by age group and genderInstagram user distribution in the Netherlands 2019, by age group and gender
- Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by deviceMonthly reach of Instagram in the Netherlands 2017-2019, by device
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- Total number of downloads of musical.ly/TikTok in the Netherlands from January 2017 to January 2019Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2019
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age groupWhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age groupSnapchat penetration rate in the Netherlands 2017-2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age groupPinterest penetration rate in the Netherlands 2015-2018, by age group
- Total number of users of LinkedIn in the Netherlands from 2013 to 2019 (in millions)Number of LinkedIn users in the Netherlands 2013-2019
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age groupLinkedIn penetration rate in the Netherlands 2017-2018, by age group
- Total number of users of Twitter in the Netherlands from 2013 to 2019 (in millions)Number of Twitter users in the Netherlands 2013-2019
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age groupTwitter penetration rate in the Netherlands 2017-2018, by age group
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- Smartphone apps with the highest reach in the Netherlands as of 2018*
- Leading mobile social media apps in the Google Play Store in the Netherlands in October 2018, by number of downloads (in 1,000s)
- Leading social networking apps in the Google Play Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)
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- Forecast of the social network user penetration rate in the Netherlands from 2014 to 2021
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