Number of individuals using the leading social media platforms in the Netherlands in 2018, by social network (in million users)

Social media penetration in the Netherlands 2018, by social network This statistic displays the number of individuals using the leading social media platforms in the Netherlands in 2018, by social network (in million users). WhatsApp and Facebook remain especially popular among the Dutch. The number of daily active users of WhatsApp, Facebook, Youtube, Instagram and Snapchat in the Netherlands has increased from 2016 to 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.
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Daily usersUsers
WhatsApp8.311.5
Facebook7.610.8
YouTube2.28
LinkedIn0.54.4
Instagram2.14.1
Pinterest0.593
Twitter1.012.8
Snapchat1.332.4
Tumblr0.140.4
WeChat0.110.2
Foursquare0.070.2
Daily usersUsers
WhatsApp8.311.5
Facebook7.610.8
YouTube2.28
LinkedIn0.54.4
Instagram2.14.1
Pinterest0.593
Twitter1.012.8
Snapchat1.332.4
Tumblr0.140.4
WeChat0.110.2
Foursquare0.070.2
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Description Source More information
This statistic displays the number of individuals using the leading social media platforms in the Netherlands in 2018, by social network (in million users). WhatsApp and Facebook remain especially popular among the Dutch. The number of daily active users of WhatsApp, Facebook, Youtube, Instagram and Snapchat in the Netherlands has increased from 2016 to 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.
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Release date
January 2018
Region
Netherlands
Survey time period
January 2018
Number of respondents
6,783 respondents
Age group
15 years and older
Special properties
sample is a representative reflection of the Dutch population of 15 years and older
Method of interview
Online survey
Supplementary notes
The source notes that the absolute numbers are a projection of the results based on data of CBS and Eurostat: "number of Dutch individuals: 17,081,507; Target audience Dutch individuals 15+: 14,299,739; Internet penetration 0.97; Population: 13,870,408".

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