Social media penetration in the Netherlands 2019, by social network

Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)

by Raynor de Best, last edited May 13, 2019
Social media penetration in the Netherlands 2019, by social network This statistic displays the number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users). WhatsApp and Facebook remain especially popular among the Dutch. The number of daily active users of WhatsApp, Facebook, Youtube, Instagram and Snapchat in the Netherlands has increased from 2016 to 2017. As of 2019, roughly 4.9 million individuals in the Netherlands used Instagram. 2.7 million of these used Instagram on a daily basis.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.
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Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)

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Daily usersUsers
WhatsApp9.111.9
Facebook6.810.1
Instagram2.74.9
YouTube2.48.7
Snapchat1.32.4
Twitter0.912.5
Pinterest0.733.5
LinkedIn0.614.6
Tumblr0.120.4
WeChat0.090.2
Foursquare0.080.2
Daily usersUsers
WhatsApp9.111.9
Facebook6.810.1
Instagram2.74.9
YouTube2.48.7
Snapchat1.32.4
Twitter0.912.5
Pinterest0.733.5
LinkedIn0.614.6
Tumblr0.120.4
WeChat0.090.2
Foursquare0.080.2
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by Raynor de Best, last edited May 13, 2019
This statistic displays the number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users). WhatsApp and Facebook remain especially popular among the Dutch. The number of daily active users of WhatsApp, Facebook, Youtube, Instagram and Snapchat in the Netherlands has increased from 2016 to 2017. As of 2019, roughly 4.9 million individuals in the Netherlands used Instagram. 2.7 million of these used Instagram on a daily basis.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.
Show more
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