WhatsApp and Facebook were the most used social media in the Netherlands, both having the highest overall number of users but also seeing much daily use. WhatsApp had over 12 million Dutch users, whereas Facebook had around ten million users. The daily active users (DAU) of social media in the Netherlands like WhatsApp, Facebook, YouTube, Instagram and Snapchat increased in recent years. As of 2021, roughly 3.7 million individuals in the Netherlands used Instagram every day.
Most popular social media among Millennials in the Netherlands
Is social media use expected to increase or decrease?
Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected roughly 70 percent that year, compared to 61 percent in 2018.
Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network
(in million users)
The source notes that the absolute numbers are a projection of the results based on data of CBS and Eurostat: "number of Dutch individuals: 17,181,084; Target audience Dutch individuals 15+: 14,418,365; Internet penetration 0.96; Population: 13,888,816". The sample is a representative reflection of the Dutch population of 15 years and older.
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Newcom. (January 23, 2021). Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users) [Graph]. In Statista. Retrieved January 25, 2022, from https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom. "Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users)." Chart. January 23, 2021. Statista. Accessed January 25, 2022. https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom. (2021). Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users). Statista. Statista Inc.. Accessed: January 25, 2022. https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom. "Number of Individuals Using The Leading Social Media Platforms in The Netherlands in 2021, by Social Network (in Million Users)." Statista, Statista Inc., 23 Jan 2021, https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/
Newcom, Number of individuals using the leading social media platforms in the Netherlands in 2021, by social network (in million users) Statista, https://www.statista.com/statistics/579626/social-media-penetration-in-the-netherlands-by-social-network/ (last visited January 25, 2022)
