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Social media penetration in the Netherlands 2019, by social network

Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)

by Raynor de Best, last edited Aug 14, 2019
Social media penetration in the Netherlands 2019, by social network How many people in the Netherlands use social media? WhatsApp had 11.9 million Dutch users, whereas Facebook had around ten million users. Instagram on the other hand had 4.9 million users. The daily active users (DAU) of social media like WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased in recent years. As of 2019, roughly 2.7 million individuals in the Netherlands used Instagram every day.

Which social media platform do Millennials in the Netherlands use the most?

WhatsApp and Facebook ranked as the most popular apps for 22-to-36-year-olds. 90 percent of the Millennials said they used the messaging app, whereas the social network reached a usage rate of 79 percent. Instagram and Snapchat, however, were more popular among respondents aged 18-21 years old.

Is social media use expected to increase or decrease?

Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected to reach roughly 66 percent that year, compared to 61 percent in 2018.
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Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)

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Statistics on "Social media in the Netherlands"
  • Most popular social media platforms (how many people)
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  • Social media users (age)
  • Instagram
  • Facebook
  • WhatsApp
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