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Social media penetration in the Netherlands 2020, by social network

WhatsApp and Facebook were the most used social media in the Netherlands, both having the highest overall number of users but also seeing much daily use. WhatsApp had over 12 million Dutch users, whereas Facebook had around ten million users. Instagram on the other hand had 5.6 million users. The daily active users (DAU) of social media in the Netherlands like WhatsApp, Facebook, YouTube, Instagram and Snapchat increased in recent years. As of 2020, roughly 3.4 million individuals in the Netherlands used Instagram every day.

Most popular social media among Millennials in the Netherlands

WhatsApp and Facebook ranked as the most popular apps for 22-to-36-year-olds. 90 percent of the Millennials said they used the messaging app, whereas the social network reached a usage rate of 79 percent. Instagram and Snapchat, however, were more popular among respondents aged 15-19 years old.

Is social media use expected to increase or decrease?

Estimates from Statista’s Digital Market Outlook indicate that social media use in the Netherlands is believed to increase until 2024. The social media user penetration was projected roughly 66 percent that year, compared to 61 percent in 2018.

Number of individuals using the leading social media platforms in the Netherlands in 2020, by social network

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Release date

January 2020



Survey time period

January, 2020

Number of respondents

7,000 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

The source notes that the absolute numbers are a projection of the results based on data of CBS and Eurostat: "number of Dutch individuals: 17,181,084; Target audience Dutch individuals 15+: 14,418,365; Internet penetration 0.96; Population: 13,888,816". The sample is a representative reflection of the Dutch population of 15 years and older.

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Statistics on "Social media in the Netherlands"

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