Interest in streaming awards shows vs watching on live TV 2020

According to a survey conducted in February 2020 in the United States, 14 percent of responding adults said that they would be very interested in watching live awards shows like the Oscars, Golden Globes, and Grammys as they air on their favorite streaming service, rather than watching them on live TV via networks like ABC or Fox. However, 54 percent of all surveyed U.S. adults expressed little to no interest in doing so.

Share of adults who would be interested in watching live awards shows on their favorite streaming service instead of on live television in the United States as of February 2020

Characteristic	Share of respondents
Very interested	14%
Somewhat interested	18%
Not very interested	14%
Not interested at all	40%
Don't know	4%
N/A - I don't stream/have a favorite streaming service	10%

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Release date

February 2020

More information

Region

United States

Survey time period

February 2020

Number of respondents

17,047 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: How interested, if at all, would you be in watching live awards shows (e.g., The Oscars, The Grammy Awards, Golden Globe Awards, etc.) as they air on your favorite streaming service, instead of on live TV (i.e., ABC, Fox, etc.)?

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