Hip-hop and rap music – additional information
Hip-hop and rap as a music genre and culture dates back to 1970s. Hip-hop started as movement in South Bronx in New York City, spreading among wider African American communities in the 1980s and finally gaining mainstream attention in the 2000s, with artists like OutKast and Kanye West.
Since its boom, the music genre maintains strong presence in its home country. It is estimated that almost 6.3 million people in the U.S. visited R&B/rap/hip-hop concerts within a period of six months in 2018, a figure that is expected to grow to 6.93 million by 2020.
Canadian rapper Drake had the fourth top-selling digital music album in the U.S. in 2017, with “More Life”, while Californian rapper and songwriter Kendrick Lamar had the third top-selling digital album in the country that year. Despite the genre’s popularity in the U.S., rock and pop artists had the most profitable music tours in North America in 2017, with U2 leading the ranking followed by Bruno Mars and Metallica. That year, U2 also had one of the best-selling albums worldwide. Kendrick Lamar had the seventh best-selling album in the world that year with 1.3 million sales, closely followed by Eminem's “Revival” which sold 1.1 million physical and digital albums globally.
As of June 2018, rapper Jay Z had the highest earnings amongst hip-hop artists, with annual earnings during the given period amounting to 76.5 million U.S. dollars. Jay Z is married to the highest-paid female music celebrity, Beyoncé. Other rappers that appear in the ranking include Dr. Dre, Drake, Pitbull and Future.