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Online activity for online pharmacies after Covid-19 outbreak in France in March 2020

The source provides a statistic with the overall online shopping activites for online pharmacies in France, after the coronavirus (Covid-19) outbreak, during the time period between the 24th of February and 29th of March 2020, compared to the numbers generated before the outbreak from January 6th to February 16th 2020. The results for the online traffic showed a growth of approximately 64 percent. The average duration of a session declined by around 28 percent and the page visits per sessions by around 25 percent.
The following week, the traffic for online pharmaceuticals declined to 7.89 percent but with a positive outlook for the conversion rate (around 43 percent growth from the previous week).
During the week between the 23rd and 29th of March, the overall traffic was higher than the previous week (28 percent) and compared to the week in January. The average session duration improved a little, whereas the total conversion rose to almost 60 percent.
For all product categories analyzed by the source, online pharmacies saw the biggest growth in terms of traffic during the week up to the 15th of March, as compared to luxury item sellers, who encountered a downfall of approximately 43 percent, during that week.

More information about coronavirus in France here.

E-commerce performances after the coronavirus (Covid-19) outbreak for pharmaceutical products in France as of March 29, 2020

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Release date

April 2020



Survey time period

February 24 to March 29, 2020**

Supplementary notes

* The source adds the following information: 1,386,220,227 (9 - 15 March, 2020), 1,500,125,631 (16 - 22 March, 2020) and 1,014,161,044 sessions (23 - 29 March) carried out by French users geolocated in France were ananlysed.

** According to the source, the study was carried out in February 24 to March 29, 2020, after the rise in Covid-19 outbreak in France and was compared to the values before the outbreak in January 6th until February 16th, 2020. The values before the outbreak were not provided by the source.

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Statistics on "Coronavirus (COVID-19): economic impact in France"

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