Grocery market customer penetration in Australia 2019 by store

The two largest and oldest supermarket chains in Australia had the largest customer penetration during 2019; Woolworths Group stores had a penetration of 7.2 million households, and Coles Group stores had a penetration of 6.34 million households. German chain Aldi, a relative newcomer to Australia, had a penetration of 4.19 million households in the same year.

 Yearly grocery spend and the wider industry

  The Woolworths Group took the largest share of the total grocery spend in Australia in 2019; taking 34 billion Australian dollars, compared to Coles Group, who took 27.4 billion. The third largest share went to Aldi, who took a share of 12.08 billion Australian dollars. Looking at the industry from a wider perspective, retail sales have seen a growth of around two million Australian dollars year on year, reaching just under 90 million Australian dollars in 2018. Moreover, grocery industry turnover has followed a similar growth pattern. Over a ten-year period from 2008 to 2018, turnover increased from 72.44 billion Australian dollars to 109.15 billion Australian dollars.

 The online grocery market

  Of the biggest three supermarket chains, it seems more and more shoppers are turning to the internet to order their groceries. In 2018, 34 percent of both Coles and Woolworths customers said they were prepared to buy their shop online, as well as 26 percent of Aldi customers. The biggest influence on this decision was the promise of no delivery charges; in 2019, around 61 percent of shoppers said they would buy online if free shipping was available. In 2019, 20.79 percent of consumers who had purchased shopping online cited convenience as the biggest reason they had used the internet for their shop. Time saving was also a popular reason, with 12.64 percent of respondents giving this as a reason.

Customer penetration in the grocery market in Australia in 2019, by store

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2020

Region

Australia

Survey time period

January 2019 to December 2019

Number of respondents

11,045 respondents

Age group

14 years and older

Special properties

respondents were households rather than individuals

Method of interview

Face-to-face interview

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Supermarkets and grocery retail in Australia"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.