Grocery market customer penetration in Australia 2019 by store

The two largest and oldest supermarket chains in Australia had the largest customer penetration during 2019; Woolworths Group stores had a penetration of 7.2 million households, and Coles Group stores had a penetration of 6.34 million households. German chain Aldi, a relative newcomer to Australia, had a penetration of 4.19 million households in the same year.

 Yearly grocery spend and the wider industry

  The Woolworths Group took the largest share of the total grocery spend in Australia in 2019; taking 34 billion Australian dollars, compared to Coles Group, who took 27.4 billion. The third largest share went to Aldi, who took a share of 12.08 billion Australian dollars. Looking at the industry from a wider perspective, retail sales have seen a growth of around two million Australian dollars year on year, reaching just under 90 million Australian dollars in 2018. Moreover, grocery industry turnover has followed a similar growth pattern. Over a ten-year period from 2008 to 2018, turnover increased from 72.44 billion Australian dollars to 109.15 billion Australian dollars.

 The online grocery market

  Of the biggest three supermarket chains, it seems more and more shoppers are turning to the internet to order their groceries. In 2018, 34 percent of both Coles and Woolworths customers said they were prepared to buy their shop online, as well as 26 percent of Aldi customers. The biggest influence on this decision was the promise of no delivery charges; in 2019, around 61 percent of shoppers said they would buy online if free shipping was available. In 2019, 20.79 percent of consumers who had purchased shopping online cited convenience as the biggest reason they had used the internet for their shop. Time saving was also a popular reason, with 12.64 percent of respondents giving this as a reason.

Customer penetration in the grocery market in Australia in 2019, by store

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Release date

March 2020



Survey time period

January 2019 to December 2019

Number of respondents

11,045 respondents

Age group

14 years and older

Special properties

respondents were households rather than individuals

Method of interview

Face-to-face interview

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Statistics on "Supermarkets and grocery retail in Australia"

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