In the first quarter of 2021, Lidl’s sales grew by 2.9 percent on the British market. This was the lowest growth seen by the German supermarket since 2014. No clear pattern is visible from the growth rates which frequently exceeded ten or even 15 percent in the past years. At the end of 2019 the company saw an uptick in its growth rate that continued into 2020.
Lidl and the Schwarz Group
Lidl is a subsidiary of the German Schwarz Group. The discounter is the biggest contributor to the revenue of the family owned Schwarz Group. Lidl is deliberately not named after the Schwarz family. The goal was probably to avoid any relation to the term black market (Schwarzmarkt in German). Lidl was founded in 1973 and opened its first store in the UK in 1994.
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Kantar Worldpanel. (February 1, 2022). Percentage change in sales at Lidl in Great Britain compared to a year earlier from March 2014 to January 2022 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/386773/lidl-sales-percentage-change-great-britain-uk/
Kantar Worldpanel. "Percentage change in sales at Lidl in Great Britain compared to a year earlier from March 2014 to January 2022." Chart. February 1, 2022. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/386773/lidl-sales-percentage-change-great-britain-uk/
Kantar Worldpanel. (2022). Percentage change in sales at Lidl in Great Britain compared to a year earlier from March 2014 to January 2022. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/386773/lidl-sales-percentage-change-great-britain-uk/
Kantar Worldpanel. "Percentage Change in Sales at Lidl in Great Britain Compared to a Year Earlier from March 2014 to January 2022." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/386773/lidl-sales-percentage-change-great-britain-uk/
Kantar Worldpanel, Percentage change in sales at Lidl in Great Britain compared to a year earlier from March 2014 to January 2022 Statista, https://www.statista.com/statistics/386773/lidl-sales-percentage-change-great-britain-uk/ (last visited June 25, 2022)