Most-desired ads and info in coronavirus outbreak in China 2020, by product category

According to a survey on the impact of coronavirus COVID-19 on media usage conducted in February 2020, Chinese consumers were more attracted by health-related advertisements and information. Almost half of the respondents said that they paid attention to healthcare products, whereas around 28.3 percent of the respondents showed more interest in sports and fitness ads.

Ads and product information attracting most attention from Chinese respondents during coronavirus COVID-19 outbreak period as of February 21, 2020, by product category

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Sources

Release date

February 2020

Region

China

Survey time period

February 20 to 21, 2020

Number of respondents

1,501 respondents

Age group

10 years and older

Method of interview

Online survey

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