Essential measures for the online shopping experience personalization France 2019

In terms of personalizing the online shopping experience, this statistic represents the wishes of the French population in 2019. Deemed as most essential was a simpler and more transparent payment process (73 percent). Around 55 percent of the sample found it essential to stay informed about relevant sales, offers or promotions, whereas 36 percent considered it to be a plus. A relevant product recommendation based on a visitors' searches on the site was seen as a plus by 54 percent of French online shoppers.

Measures deemed as important or as a plus for the personalization of the online shopping experience in France in 2019

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Release date

April 2020



Survey time period

Spring 2019

Number of respondents


Age group

14-54 years

Special properties

Online shoppers

Supplementary notes

* The source adds the following information: "the sample of the whole study constitued 2,000 consumers in the United States, in the United Kingdom, in the DACH zone (Germany, Austria, Switzerland), in Spain and in France."
This statistic represents the sample from France.
The number of French respondents was not specified.

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Statistics on "New technologies in e-commerce in France "

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