Mexico: digital buyer penetration 2017-2027

The graph presents the digital buyer penetration in Mexico from 2017 to 2021, and provides a forecast until 2027. According to the Digital Market Outlook, e-commerce penetration in Mexico is expected to grow to almost two-thirds (64 percent) of population by 2027.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150+ countries worldwide.

Digital buyer penetration in Mexico from 2017 to 2027

Characteristic	Share of population in percent
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

A detailed methodology can be found in the Statista Market Outlook.

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