AI importance in e-commerce for customer database and retargeting in France in 2019

The implementation of Artificial Intelligence (AI) in e-commerce solutions is growing in activity in France in 2019. The source analyzed the extent to which AI measures could improve the maintenance of their customer database and client retargeting activities. The measure that was seen as most important, by 46 percent of the responding retailers, was the improvement of product recommendations and retargeting, as well as the reduction of shopping basket abandonments. The update of customer information and the basket resignation reduction was seen as paramount by 14 percent of respondents.

Most important uses of Artificial Intelligence (AI) in e-commerce solutions to manage the customer database and retargeting France in 2019

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Release date

October 2019



Survey time period

September 15 to October 4, 2019

Number of respondents

112 respondents

Special properties


Method of interview

Online survey

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Statistics on "New technologies in e-commerce in France "

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