Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

India: social network penetration Q3 2017

Penetration of leading social networks in India as of 3rd quarter 2017

by Sanika Diwanji, last edited Sep 23, 2019
India: social network penetration Q3 2017 Growing digitalization efforts combined with low data prices enabled about 462 million people to use the internet actively across India. Of these, about 250 million were active social media users. Facebook and YouTube accounted for the largest penetration, both at 30 percent each as of the third quarter of 2017.
The rise of Facebook in India

  Hyderabad became the first Asian Facebook office registered under “Facebook India Online Services Private Limited” in 2010. The steady growth of the social network did not come without controversies. One of the most opposed collaborations that Facebook founded was internet.org, especially in India. The partnership with Reliance communications in 2015 caused controversy and was banned later that year. In recent years, the rise of fake news and its impact on politics has brought responsibility and content moderation to the forefront.  

YouTube – the video-sharing social platform counterpart

  YouTube was largely inspired by two events according to one of its founders – one of which was the 2004 Indian Ocean tsunami. The idea was the make sharing and finding videos easily available. YouTube consumption in India sky-rocketed with the Indian Premier League match streaming in 2010 with over two billion views per day. Of course, this doubled with each season of the IPL thereafter. Furthermore, music videos were highly popular in the country. The evidence lies in the subscription growth of the music record label T-Series’ YouTube channel.
Show more

Penetration of leading social networks in India as of 3rd quarter 2017

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Internet usage in India
Internet usage in India

All Information
in one Presentation

Internet usage in India

Everything On "Internet usage in India" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Social media usage in India "
  • Social media overview
The most important statistics
  • Facebook
  • Other social networks
  • WhatsApp
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.