Penetration of leading social networks in India as of 3rd quarter 2017

India: social network penetration Q3 2017 This statistic presents the social network penetration in India. As of the third quarter of 2017, the most popular social network were YouTube and Facebook with an 30 percent penetration rate each. WhatsApp was ranked third with 28 percent reach. India ranks second among countries with the most Facebook users, accounting for 11 percent of global Facebook audiences in April 2017. January 2017 data puts the active social networking penetration in India at only 14 percent of the population - one of the lowest rates worldwide.
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Share of population
Facebook30%
YouTube30%
WhatsApp28%
Facebook Messenger20%
Instagram19%
GooglePlus19%
Twitter18%
Skype15%
LinkedIn15%
Pinterest11%
Hike10%
Snapchat10%
Share of population
Facebook30%
YouTube30%
WhatsApp28%
Facebook Messenger20%
Instagram19%
GooglePlus19%
Twitter18%
Skype15%
LinkedIn15%
Pinterest11%
Hike10%
Snapchat10%
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This statistic presents the social network penetration in India. As of the third quarter of 2017, the most popular social network were YouTube and Facebook with an 30 percent penetration rate each. WhatsApp was ranked third with 28 percent reach. India ranks second among countries with the most Facebook users, accounting for 11 percent of global Facebook audiences in April 2017. January 2017 data puts the active social networking penetration in India at only 14 percent of the population - one of the lowest rates worldwide.
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Release date
January 2018
Region
India
Survey time period
Q2 and Q3 2017
Age group
16 to 64 years
Supplementary notes
Data has been re-based to show national penetration. Self-claimed activity.
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