Share of digitally engaged consumers in Vietnam 2018, by income class

Share of digitally engaged consumers in Vietnam in 2018, by income class

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Release date

November 2018

Region

Vietnam

Survey time period

2018

Supplementary notes

The amount of household income was determined by the reported monthly household income, consumption patterns, and purchasing power for basket of goods.

Digitally engaged consumers are those who used digital retail channels for any purchase made in the past year. Digital activities include pre-purchase activities, such as searching for product information; purchasing a product online; and post-purchase activities, such as posting feedback.

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