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Share of heavy OOH ad viewers using selected transport in the U.S 2019

In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that for the largest proportion of viewers heavily exposed to OOH advertising in the United States (those who have traveled in a car and seen OOH ads) driving was the primary mode of transportation, at 83 percent on weekdays and 69 percent on weekends.

Share of heavy out-of-home advertising viewers using selected modes of transportation in the United States as of March 2019

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In cooperation with
Release date

September 2019


United States

Survey time period

October 2018 to March 2019

Number of respondents

5,157 respondents

Age group

18-64 years

Supplementary notes

*Small base size, advised to use with caution.
Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days

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Statistics on "Out-of-home advertising"

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