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COVID-19 impact on media consumption India 2020 by type of media

According to the results of a survey conducted during the first week of a nation-wide lockdown due to the coronavirus (COVID-19), the rate of social media consumption had gone up by almost 75 percent compared to the week preceding the lockdown. Overall, it was seen that people spent more time browsing the internet, whereas radio and out of home billboard media consumption had drastically dropped in the measured time period.
India went into a lockdown on March 25, 2020, the largest in the world, restricting 1.3 billion people, extended until May 3, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Impact of the coronavirus (COVID-19) on media consumption in India as of March 2020, by type of media

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Sources

Release date

March 2020

Region

India

Survey time period

March 28, 2020

Number of respondents

1,300 respondents

Special properties

across New Delhi, Mumbai, Bengaluru, Chennai.

Method of interview

Online survey

Supplementary notes

Source noted consumption change as self-reported by respondents compared to the previous week from the date of the survey.

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