According to a 2019 survey of smartphone users in selected markets, 38 percent of respondents felt that they did not have a choice in giving up their personal data despite when agreeing to terms and conditions when using apps and services. Additionally, only 12 percent of smartphone users felt that they were never asked for permission, even though they knew their personal data was being collected.
Attitudes towards control over personal data according to smartphone users worldwide in 2018 and 2019
Characteristic
2018
2019
I didn't know apps and services make use of my personal data
14%
14%
I know my personal data is being collected but I am never asked for permission
12%
12%
I know that by agreeing to the T&C I am giving permission for them to use my personal data, but I don't feel I have a choice
35%
38%
I feel I have some choice about my data some of the time
14%
13%
I feel in control. I am asked permission and make a conscious choice about how my data is used
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MarketingCharts. (April 24, 2020). Attitudes towards control over personal data according to smartphone users worldwide in 2018 and 2019 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1113739/smartphone-users-feel-about-control-personal-data/
MarketingCharts. "Attitudes towards control over personal data according to smartphone users worldwide in 2018 and 2019." Chart. April 24, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1113739/smartphone-users-feel-about-control-personal-data/
MarketingCharts. (2020). Attitudes towards control over personal data according to smartphone users worldwide in 2018 and 2019. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1113739/smartphone-users-feel-about-control-personal-data/
MarketingCharts. "Attitudes towards Control over Personal Data According to Smartphone Users Worldwide in 2018 and 2019." Statista, Statista Inc., 24 Apr 2020, https://www.statista.com/statistics/1113739/smartphone-users-feel-about-control-personal-data/
MarketingCharts, Attitudes towards control over personal data according to smartphone users worldwide in 2018 and 2019 Statista, https://www.statista.com/statistics/1113739/smartphone-users-feel-about-control-personal-data/ (last visited July 27, 2024)
Attitudes towards control over personal data according to smartphone users worldwide in 2018 and 2019 [Graph], MarketingCharts, April 24, 2020. [Online]. Available: https://www.statista.com/statistics/1113739/smartphone-users-feel-about-control-personal-data/
