Estimated number of streaming subscribers to Netflix in Philippines 2017-2020

While going to the cinema is the most popular and conventional way for Filipinos to watch movies, streaming services have become increasingly common. Filipinos who are keen on watching movies through streaming sites have the option to subscribe to a number of streaming services available in the market. It was estimated that the number of active streaming subscribers to Netflix in the Philippines would be 296.1 thousand in 2020.

Local media

The landscape of Philippine media contains different aspects that cater to the interest of the local audience. Television, cinema, radio, and tabloids are aspects of domestic media demand. On local TV, the ABS-CBN network is popular among the local audience. As of 2018, the penetration rate of ABS CBN among the regions of Mindanao and Visayas were 52 percent and 53 percent, respectively. The ABS CBN network is one of Philippines' largest network in entertainment and media, with revenue valued at approximately 40.1 billion Philippine pesos in 2018.

In terms of radio broadcasting, the National Capital Region had the highest number of radio broadcasting stations, with approximately 162.4 thousand stations across the region. In the Philippines, radio broadcasting is a highly used source for news information, next to TV broadcasting. Filipinos tune in to AM and FM radio stations not only for music but also for news, public service, and affairs.

Media habits

Filipinos spend a lot of time on media, particularly television. Monthly, 95 percent of Filipino consumers used a TV as their source of media in 2018. The internet has become another popular source of media since accessing digital content is possible as long as you are connected to the internet.

Estimated number of active streaming subscribers to Netflix in Philippines from 2017 to 2020

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Source

Release date

July 2016

Region

Philippines

Survey time period

2016

Special properties

all figures are estimates

Supplementary notes

Figures have been rounded.

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