Increase in B2B webinars due to COVID-19 in the U.S. 2020

Published by
J. G. Navarro,
Jan 6, 2023
Unsurprisingly, in response to the coronavirus outbreak, B2B brands in the United States reallocated resources from live events to webinars, among others. In fact it was found that between February and March 2020, the number of brands offering webinars grew by 36 percent, from 245 to 332.

Number of B2B brands running webinars in light of the coronavirus outbreak in the United States as of March 2020

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Release date

April 2020

Region

United States

Survey time period

January to March 2020

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