A research conducted in Italy in 2019 analyzed various aspects of the pet care market, including the level of awareness about innovative products for dog care. Data show that the most common innovative product known among dogs' owners were dog collars with GPS localization. Furthermore, lighting collars were also quite common, known by 45 percent of surveyed dogs' owners in Italy, while some 41 percent of pets' owners were aware of cameras to look after dogs.
Level of awareness about innovative products for dog care in Italy in 2019
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Italian Association of Pet-Food and Pet-Care Industries, & PET B2B. (May 11, 2020). Level of awareness about innovative products for dog care in Italy in 2019 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1128083/knowledge-of-innovative-products-for-dog-care-in-italy/
Italian Association of Pet-Food and Pet-Care Industries, und PET B2B. "Level of awareness about innovative products for dog care in Italy in 2019." Chart. May 11, 2020. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1128083/knowledge-of-innovative-products-for-dog-care-in-italy/
Italian Association of Pet-Food and Pet-Care Industries, PET B2B. (2020). Level of awareness about innovative products for dog care in Italy in 2019. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1128083/knowledge-of-innovative-products-for-dog-care-in-italy/
Italian Association of Pet-Food and Pet-Care Industries, and PET B2B. "Level of Awareness about Innovative Products for Dog Care in Italy in 2019." Statista, Statista Inc., 11 May 2020, https://www.statista.com/statistics/1128083/knowledge-of-innovative-products-for-dog-care-in-italy/
Italian Association of Pet-Food and Pet-Care Industries & PET B2B, Level of awareness about innovative products for dog care in Italy in 2019 Statista, https://www.statista.com/statistics/1128083/knowledge-of-innovative-products-for-dog-care-in-italy/ (last visited May 27, 2022)
