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Frequently purchased products e-commerce sites COVID 19 indonesia 2020 by age group

According to a survey conducted by Rakuten Insight in Indonesia, the majority of the respondents purchased food and grocery items online during the COVID-19 pandemic as of May 2020. Notably, there were at least eight percent aged 55 and above who bought books and stationeries.

Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

5,132 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: what products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the

The survey was conducted among
1,090 respondents aged 16 to 24 years old,
2,169 respondents aged 25 to 34 years old,
1,299 respondents aged 35 to 44 years old,
462 respondents aged 45 to 54 years,
112 respondents aged 55 years and above

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