Average monthly household expenditure on online purchases in Japan 2019, by product

In 2018, the average monthly household expenditure on online purchases of foodstuff reached over one thousand Japanese yen, while expenditures on digital books barely exceeded 100 yen. In total, monthly household online spending that year reached around 12.7 thousand Japanese yen.

Average monthly expenditure on goods and services ordered over the internet per household in Japan in 2019, by product

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Release date

February 2020



Survey time period


Number of respondents

30,000 households nationwide

Special properties

the survey is conducted every month

Method of interview


Supplementary notes

*Payment on the internet.
**Payment on-site.
***Including music, video, personal computer and TV game software.
****Music, video, application downloads.

According to the source, the average household in Japan in 2018 consisted of 2.31 persons, with 8,389 households ordering over the internet.
1 Japanese yen equals about 0.0094 U.S. dollars or 0.0085 euros as of May 2020.

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Statistics on "E-commerce in Japan"

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