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Reasons for increasing e-commerce activities Malaysia 2020

According to a survey conducted by Rakuten Insight in Malaysia, 62 percent of the respondents stated they increased their online purchases because their family were practicing social distancing and wanted to minimize their time outside the home as of May 2020. The same surveys shows that Malaysians made more online purchases during the pandemic.

Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Malaysia as of May 2020

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Malaysia

Survey time period

May 7 to 30, 2020

Number of respondents

6,881 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)

The survey was conducted among
4,057 female respondents
2,824 male respondents

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