According to a survey conducted by Rakuten Insightin Thailand, 48 percent of the respondents stated they increased their online purchases because they wanted to avoid the queues in the supermarkets and other shops as of May 2020. At the same time, some respondents also wanted to minimize their time outside of the house and practiced social distancing.
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Thailand as of May 2020
among surveyed respondents who purchased more online
Method of interview
Online survey
Supplementary notes
Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed).
The survey was conducted among:
6,814 female respondents and 3,707 male respondents.
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Rakuten Insight. (June 11, 2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Thailand as of May 2020 [Graph]. In Statista. Retrieved June 24, 2022, from https://www.statista.com/statistics/1129236/thailand-causes-for-increasing-online-shopping-during-covid-19/
Rakuten Insight. "Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Thailand as of May 2020." Chart. June 11, 2020. Statista. Accessed June 24, 2022. https://www.statista.com/statistics/1129236/thailand-causes-for-increasing-online-shopping-during-covid-19/
Rakuten Insight. (2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Thailand as of May 2020. Statista. Statista Inc.. Accessed: June 24, 2022. https://www.statista.com/statistics/1129236/thailand-causes-for-increasing-online-shopping-during-covid-19/
Rakuten Insight. "Main Reasons for Increasing Online Purchases among Consumers during Covid-19 Pandemic in Thailand as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1129236/thailand-causes-for-increasing-online-shopping-during-covid-19/
Rakuten Insight, Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Thailand as of May 2020 Statista, https://www.statista.com/statistics/1129236/thailand-causes-for-increasing-online-shopping-during-covid-19/ (last visited June 24, 2022)
