Reasons for increasing e-commerce activities Thailand 2020

According to a survey conducted by Rakuten Insightin Thailand, 48 percent of the respondents stated they increased their online purchases because they wanted to avoid the queues in the supermarkets and other shops as of May 2020. At the same time, some respondents also wanted to minimize their time outside of the house and practiced social distancing.

Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Thailand as of May 2020

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Thailand

Survey time period

May 7 to 30, 2020

Number of respondents

10,521 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased more online

Method of interview

Online survey

Supplementary notes

Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed).

The survey was conducted among:
6,814 female respondents and 3,707 male respondents.

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