During China's mid-year shopping festival in 2020, about 331.6 million people watched shopping-related live streaming. The audience increased from 217 million people the year before. The 618 shopping festival is the second largest online sales event after Single's Day sales in China.
Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020
(in millions)
Characteristic
Number of live streaming audience in millions
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* China's mid-year shopping festival, also known as 618 festival, lasts from June 1 to June 18.
Figures are numbers of deduplicated live-streaming watchers on e-commerce platforms. Online watchers on short video platforms and other social platforms were not counted.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
199IT. (July 9, 2020). Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/
199IT. "Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions)." Chart. July 9, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/
199IT. (2020). Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/
199IT. "Number of People Who Watched Shopping Live Streaming on E-commerce Platforms during Mid-year Shopping Festival* in China in 2019 and 2020 (in Millions)." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/
199IT, Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions) Statista, https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/ (last visited July 27, 2024)
Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions) [Graph], 199IT, July 9, 2020. [Online]. Available: https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/