Number of livestream watchers during 618 shopping festival in China 2019-2020

Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020

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Sources

Release date

July 2020

Region

China

Survey time period

2019 and 2020

Supplementary notes

* China's mid-year shopping festival, also known as 618 festival, lasts from June 1 to June 18.

Figures are numbers of deduplicated live-streaming watchers on e-commerce platforms. Online watchers on short video platforms and other social platforms were not counted.

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Statistics on "Social commerce in China"

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