During China's mid-year shopping festival in 2020, about 331.6 million people watched shopping-related live streaming. The audience increased from 217 million people the year before. The 618 shopping festival is the second largest online sales event after Single's Day sales in China.
Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020
(in millions)
* China's mid-year shopping festival, also known as 618 festival, lasts from June 1 to June 18.
Figures are numbers of deduplicated live-streaming watchers on e-commerce platforms. Online watchers on short video platforms and other social platforms were not counted.
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199IT. (July 9, 2020). Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/
199IT. "Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions)." Chart. July 9, 2020. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/
199IT. (2020). Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/
199IT. "Number of People Who Watched Shopping Live Streaming on E-commerce Platforms during Mid-year Shopping Festival* in China in 2019 and 2020 (in Millions)." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/
199IT, Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions) Statista, https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/ (last visited September 20, 2024)
Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions) [Graph], 199IT, July 9, 2020. [Online]. Available: https://www.statista.com/statistics/1132602/china-number-of-live-streaming-audience-during-618-shopping-festival/