Impact of coronavirus on consumer demand for frozen food U.S. 2020

Around 58 percent of consumers in the United States wanted to stock up on frozen food during the coronavirus outbreak in case of food shortages. In contrast, according to a third of respondents, frozen food was safer than fresh during the pandemic.

Leading drivers behind consumer preferences for frozen food during the coronavirus outbreak in the United States in 2020*

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Sources

Release date

July 2020

Region

United States

Survey time period

April 10 to 14, 2020

Number of respondents

1,014 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The original survey question was the following: "What prompted you to buy more or different frozen food items versus pre-COVID-19?"

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Statistics on "Coronavirus: impact on food and beverage trends in the U.S."

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