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Leading single-serve frozen dinner brands sales of the U.S. 2017

Sales of the leading single-serve frozen dinner brands of the United States in 2017 (in million U.S. dollars)

by Jan Conway, last edited Aug 9, 2019
Leading single-serve frozen dinner brands sales of the U.S. 2017 Stouffer’s, the brand of frozen dinner favorites such as lasagna, Salisbury steak, and meatloaf, were the top selling single-serve frozen dinner brand in the United States in 2017. The brand generated sales of over 518 million dollars in the U.S., followed by Marie Callender’s and Lean Cuisine Culinary Collection, which had sales of 398.6 million and 246.9 million dollars respectively. Stouffer’s also lead the multi-serve (family-sized) segment, with 743.2 million in sales in 2017.
Stouffer’s history

The Stouffer name has long been associated with the food business. Starting with a creamery company in 1898, the family would eventually open its first Stouffer’s restaurant in 1924 and began selling the frozen meals now associated with the brand in 1954. In 1973, Nestle acquired Stouffer’s.

Single-serve dinner landscape

Single-serve dinners were the fourth highest grossing frozen food category in 2018, behind ice cream, frozen novelties, and pizza. Sales growth was very strong, with complete meals growing by 48 percent compared to the previous year. The most common reason for purchasing frozen meals according to consumers was convenience, but taste and flavor were strong factors as well.
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Sales of the leading single-serve frozen dinner brands of the United States in 2017 (in million U.S. dollars)

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