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Leading single-serve frozen dinner brands sales of the U.S. 2017
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Leading single-serve frozen dinner brands sales of the U.S. 2017
Sales of the leading single-serve frozen dinner brands of the United States in 2017 (in million U.S. dollars)
by Jan Conway,
last edited
Aug 9, 2019
Stouffer’s, the brand of frozen dinner favorites such as lasagna, Salisbury steak, and meatloaf, were the top selling single-serve frozen dinner brand in the United States in 2017. The brand generated sales of over 518 million dollars in the U.S., followed by Marie Callender’s and Lean Cuisine Culinary Collection, which had sales of 398.6 million and 246.9 million dollars respectively. Stouffer’s also lead the multi-serve (family-sized) segment, with 743.2 million in sales in 2017.
Stouffer’s history
The Stouffer name has long been associated with the food business. Starting with a creamery company in 1898, the family would eventually open its first Stouffer’s restaurant in 1924 and began selling the frozen meals now associated with the brand in 1954. In 1973, Nestle acquired Stouffer’s.
Single-serve dinner landscape
Single-serve dinners were the fourth highest grossing frozen food category in 2018, behind ice cream, frozen novelties, and pizza. Sales growth was very strong, with complete meals growing by 48 percent compared to the previous year. The most common reason for purchasing frozen meals according to consumers was convenience, but taste and flavor were strong factors as well.
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by Jan Conway,
last edited
Aug 9, 2019
Stouffer’s, the brand of frozen dinner favorites such as lasagna, Salisbury steak, and meatloaf, were the top selling single-serve frozen dinner brand in the United States in 2017. The brand generated sales of over 518 million dollars in the U.S., followed by Marie Callender’s and Lean Cuisine Culinary Collection, which had sales of 398.6 million and 246.9 million dollars respectively. Stouffer’s also lead the multi-serve (family-sized) segment, with 743.2 million in sales in 2017.
Stouffer’s history
The Stouffer name has long been associated with the food business. Starting with a creamery company in 1898, the family would eventually open its first Stouffer’s restaurant in 1924 and began selling the frozen meals now associated with the brand in 1954. In 1973, Nestle acquired Stouffer’s.
Single-serve dinner landscape
Single-serve dinners were the fourth highest grossing frozen food category in 2018, behind ice cream, frozen novelties, and pizza. Sales growth was very strong, with complete meals growing by 48 percent compared to the previous year. The most common reason for purchasing frozen meals according to consumers was convenience, but taste and flavor were strong factors as well.
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- Release date
- April 2017
- Region
- United States
- Survey time period
- 52 weeks ended January 22, 2017
- Supplementary notes
- Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2017
More information
- Region
- United States
- Survey time period
- 52 weeks ended January 22, 2017
- Supplementary notes
- Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.
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