Leading single-serve frozen dinner brands sales of the U.S. 2020
Stouffer’s, the brand of frozen dinner favorites such as lasagna, Salisbury steak, and meatloaf, was the top selling single-serve frozen dinner brand in the United States in the twelve weeks ending February 23, 2020. The brand generated sales of over 141 million dollars in the U.S., followed by Marie Callender’s and Healthy Choice Cafe Steamers, which had sales of 101 million and 65 million dollars respectively. Stouffer’s also lead the multi-serve (family-sized) segment, with 179 million in sales in the same time period.
Stouffer’s history
The Stouffer name has long been associated with the food business. Starting with a creamery company in 1898, the family would eventually open its first Stouffer’s restaurant in 1924 and began selling the frozen meals now associated with the brand in 1954. In 1973, Nestle acquired Stouffer’s.
Single-serve dinner landscape
Single-serve dinners were the fourth highest grossing frozen food category in 2018, behind ice cream, frozen novelties, and pizza. Sales growth was very strong, with complete meals growing by 48 percent compared to the previous year. The most common reason for purchasing frozen meals according to consumers was convenience, but taste and flavor were strong factors as well.
Stouffer’s history
The Stouffer name has long been associated with the food business. Starting with a creamery company in 1898, the family would eventually open its first Stouffer’s restaurant in 1924 and began selling the frozen meals now associated with the brand in 1954. In 1973, Nestle acquired Stouffer’s.
Single-serve dinner landscape
Single-serve dinners were the fourth highest grossing frozen food category in 2018, behind ice cream, frozen novelties, and pizza. Sales growth was very strong, with complete meals growing by 48 percent compared to the previous year. The most common reason for purchasing frozen meals according to consumers was convenience, but taste and flavor were strong factors as well.
