Stouffer’s, the brand of frozen dinner favorites such as lasagna, Salisbury steak, and meatloaf, was the top selling single-serve frozen dinner brand in the United States in the twelve weeks ending February 21, 2021. The brand generated sales of over 171 million dollars in the U.S., followed by Marie Callender’s and Healthy Choice Cafe Steamers, which had sales of 133 million and 70 million dollars respectively. Stouffer’s also lead the multi-serve (family-sized) segment, with 210 million in sales in the same time period.
Stouffer’s history
The Stouffer name has long been associated with the food business. Starting with a creamery company in 1898, the family would eventually open its first Stouffer’s restaurant in 1924 and began selling the frozen meals now associated with the brand in 1954. In 1973, Nestle acquired Stouffer’s.
Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 12 weeks ended February 21, 2021.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Frozen & Refrigerated Buyer. (April 30, 2021). Sales of the leading single-serve frozen dinner brands of the United States in 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/186178/top-single-serve-frozen-dinner-and-entree-brands/
Frozen & Refrigerated Buyer. "Sales of the leading single-serve frozen dinner brands of the United States in 2021 (in million U.S. dollars)." Chart. April 30, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/186178/top-single-serve-frozen-dinner-and-entree-brands/
Frozen & Refrigerated Buyer. (2021). Sales of the leading single-serve frozen dinner brands of the United States in 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/186178/top-single-serve-frozen-dinner-and-entree-brands/
Frozen & Refrigerated Buyer. "Sales of The Leading Single-serve Frozen Dinner Brands of The United States in 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Apr 2021, https://www.statista.com/statistics/186178/top-single-serve-frozen-dinner-and-entree-brands/
Frozen & Refrigerated Buyer, Sales of the leading single-serve frozen dinner brands of the United States in 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/186178/top-single-serve-frozen-dinner-and-entree-brands/ (last visited June 26, 2022)