Leading single-serve frozen dinner brands sales of the U.S. 2024

Stouffer’s, the brand of frozen dinner favorites such as lasagna, Salisbury steak, and meatloaf, was the top selling single-serve frozen dinner brand in the United States in the twelve weeks ending February 24, 2024. The brand generated sales of over 243.08 million dollars in the U.S., followed by Healthy Choice and Marie Callender’s, which had sales of 168 million and 153 million dollars respectively. Stouffer’s also lead the multi-serve (family-sized) segment, with 226 million in sales in the same time period.

Stouffer’s history

The Stouffer name has long been associated with the food business. Starting with a creamery company in 1898, the family would eventually open its first Stouffer’s restaurant in 1924 and began selling the frozen meals now associated with the brand in 1954. In 1973, Nestle acquired Stouffer’s.

Single-serve dinner landscape

Single-serve dinners were the third highest grossing frozen food category in 2023, behind ice cream, frozen novelties, and pizza. The most common reason for purchasing frozen meals according to consumers was convenience, but taste and flavor were strong factors as well.