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COVID-19 impact on increased online purchases in India 2020 by gender

Online purchases did not surge during the coronavirus (COVID-19) pandemic in India. According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about 63 percent of female respondents said that they purchased online during the pandemic as they were practicing social distancing and wanted to minimize their time outside of the home. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

6,502 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online.

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)

The survey was conducted among
1,873 female respondents
4,629 male respondents

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