Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, about 62 percent of respondents who had increased online purchases during the epidemic said that they did that to avoid waiting in queues in the supermarket. The most in-demand items for online purchases were food and groceries and personal hygiene products such as toilet paper and masks.
Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason
among respondents who purchased more online due to the pandemic
Method of interview
Online survey
Supplementary notes
Original survey question:
Why did you increase your e-commerce activity or made more online purchases during the COVID-19 pandemic? (up to three answers are allowed)
The question was asked among 404 female and 455 male respondents.
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Rakuten Insight. (June 11, 2020). Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. "Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason." Chart. June 11, 2020. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. (2020). Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. "Share of Respondents Who Increased Their Online Purchases during The Coronavirus (Covid-19) Pandemic in China as of May 30, 2020, by Reason." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight, Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason Statista, https://www.statista.com/statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/ (last visited December 07, 2024)
Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
