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Factors driving consumers to shop online in coronavirus pandemic in China 2020

Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, about 62 percent of respondents who had increased online purchases during the epidemic said that they did that to avoid waiting in queues in the supermarket. The most in-demand items for online purchases were food and groceries and personal hygiene products such as toilet paper and masks.

Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

859 respondents

Age group

16 years and older

Special properties

among respondents who purchased more online due to the pandemic

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you increase your e-commerce activity or made more online purchases during the COVID-19 pandemic? (up to three answers are allowed)

The question was asked among 404 female and 455 male respondents.

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