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Reasons for choosing online travel providers in the UK 2019

Previous experience is an important factor influencing the providers UK travelers choose to book trips with online. According to a survey from November 2019, 38 percent of respondents last chose an online travel agency (OTA) because they had used the site in the past. Respondents also cited attractive prices and popularity of a site as reasons for choosing a particular OTA.

Thinking about the last time you booked a trip with an online travel agency, which of the following led you to use that provider?

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Release date

February 2020


United Kingdom

Survey time period

November 2019

Number of respondents

1,003 respondents

Special properties

adults who have been on holiday in the past year and use OTAs

Method of interview

Online interview

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Statistics on "Digital travel planning in the United Kingdom (UK)"

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