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Online video reach in Sweden 2019, by service type

In 2019, the daily reach of all online video services in Sweden amounted to 78 percent. The most popular type of services was free on demand, including advertising video on demand (e.g. YouTube) and broadcaster video on demand (e.g. SVT Play). Second came videos accessible via social media platforms. Piracy services were least used among the Swedish population.

Daily reach of online video in Sweden in 2019, by service type

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Release date

January 2020



Survey time period

Q4 2019

Supplementary notes

* Swedish: Playtjänster; incl. advertising video on demand (e.g. YouTube), free video on demand, and broadcaster video on demand services.

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Statistics on "Video on demand in Sweden"

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