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Companies' retail sales value of bakery and cereal with less sugar in Europe 2018

In 2018, Mondelēz International, Inc. was the leading company selling bakery and cereal products with reduced sugar content in retail on 24 European markets. On these combined markets Mondelēz made 195 million U.S. dollars in sales and led competitor Cereal Partners Worldwide by almost 15 million dollars. Private label products accounted for 476 million dollars the same year. Artisanal sales amounted to even more with 645.3 million dollar generated in retail.

Leading companies' retail sales value of bakery and cereal products with reduced sugar content on European markets in 2018 (in million USD)*

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Release date

March 2020



Survey time period


Supplementary notes

* The source notes that European markets include:" Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, Norway, Poland, Portugal, Republic of Ireland, Romania, Russia, Slovak Republic, Spain, Sweden, Turkey, Ukraine, United Kingdom."

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