Chocolate or sugar confectionery - what do Poles love more?In general, sugar candy appears to be in higher demand than chocolate. In fact, the production value of sugar confectionery was over three times higher than that of chocolate in 2019, amounting to nearly 111 million euros. Moreover, consumption of confectionery products maintained a rather regular trend since 2012, with an average Polish consumer eating 250 grams of confectionery goods on a monthly basis in 2019. On the other hand, average monthly expenditure on confectionery has witnessed an upward trend, indicating potentially rising prices of these products.
Nevertheless, chocolate products are most definitely catching up with their sugar counterparts. When looking at chocolate consumption figures show that an average Pole eats 200 grams of chocolate each month. So, unlike sugar confectionery which showed regular consumption volumes, monthly consumption of chocolate increased by over 122 percent during the period of observation. In 2020, chocolate tablets recorded a five percent increase in sales, compared to candies and lollipops, where sales decreased by three percent.
Chocolate trade flowsIn the last decade, Poland's chocolate export value saw a positive annual growth, peaking at a 32.62 percent increase between 2009 and 2010. The United Kingdom and Germany were most fond of Polish chocolate goods, importing over 88 thousand and 74 thousand metric tons, respectively.
Chocolate import value changed more over the last few years. In fact, the highest decrease was recorded between 2008 and 2009 and amounted to nearly 17 percent. Still, Poles do love their chocolate, and they prefer their Western neighbors products the most, considering import values. In 2020, Poland imported German chocolate goods worth a total of 434 million U.S. dollars.