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Media usage time growth rate in China from 2018-2022

In 2019, the total media usage time in China increased by three percent compared to the previous year. While traditional media usage has exhibited a general decreasing trend without considering the effects from COVID pandemic, digital media usage time was expected to grow by 9.5 percent in China in 2020 compared to last year.

Annual growth rate of total media usage time in China from 2018 to 2019 with a forecast until 2022

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Sources

Release date

May 2020

Region

China

Survey time period

2018 and 2019

Age group

18 years and older

Special properties

excludes Hong Kong; includes digital (desktop/laptop and mobile nonvoice) and traditional (print magazines and newspapers, radio and TV)

Supplementary notes

*Estimate.

According to the source, time spent per medium refers to the overall time spent with that medium, regardless of multitasking. For example, one hour of multitasking on desktop/laptop while watching TV is counted as one hour for TV and one hour for desktop/laptop.

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