In 2022, digital CPG sales are projected to account for approximately ten percent of the total U.S. CPG market, up from approximately four to five percent in 2019. This includes all forms of online shopping, as well as click-and-collect.
E-commerce as percentage of total CPG sales in the United States in 2019 and 2022
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IRI. (May 8, 2020). E-commerce as percentage of total CPG sales in the United States in 2019 and 2022 [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/813367/online-cpg-sales-share-united-states/
IRI. "E-commerce as percentage of total CPG sales in the United States in 2019 and 2022." Chart. May 8, 2020. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/813367/online-cpg-sales-share-united-states/
IRI. (2020). E-commerce as percentage of total CPG sales in the United States in 2019 and 2022. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/813367/online-cpg-sales-share-united-states/
IRI. "E-commerce as Percentage of Total Cpg Sales in The United States in 2019 and 2022." Statista, Statista Inc., 8 May 2020, https://www.statista.com/statistics/813367/online-cpg-sales-share-united-states/
IRI, E-commerce as percentage of total CPG sales in the United States in 2019 and 2022 Statista, https://www.statista.com/statistics/813367/online-cpg-sales-share-united-states/ (last visited September 18, 2024)
E-commerce as percentage of total CPG sales in the United States in 2019 and 2022 [Graph], IRI, May 8, 2020. [Online]. Available: https://www.statista.com/statistics/813367/online-cpg-sales-share-united-states/
