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Action taken as a reaction to digital billboard advertising in the U.S. in 2020

Regarding the actions taken after seeing a digital billboard, a study from 2020 found that 34 percent of respondents in the United States who took any action in response to seeing a digital billboard ad, said that they visited a website of the product r service advertised. Another 32 percent visited the advertised store, restaurant or other business after seeing digital billboards.

Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020

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Release date

August 2020


United States

Survey time period

February 24 to March 4, 2020

Number of respondents

279 respondents

Age group

16 years and older

Special properties

among residents, who had noticed digital billboards in the past 30 days

Method of interview

Online survey

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Statistics on "Digital out-of-home advertising in the United Kingdom (UK)"

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