It was calculated that in the first quarter of 2020, GroupM gained 79 million U.S. dollars in new business, accounting for both retained and new clients in Latin America. Mediabrands ranked second, with a result of 14 million dollars in new business value.
Leading media agency groups in Latin America in 1st quarter 2020, by new business value
(in million U.S. dollars)
Characteristic
New business value in million U.S. dollars
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COMvergence. (May 20, 2020). Leading media agency groups in Latin America in 1st quarter 2020, by new business value (in million U.S. dollars) [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1172155/media-agency-groups-business-value-latin-america/
COMvergence. "Leading media agency groups in Latin America in 1st quarter 2020, by new business value (in million U.S. dollars)." Chart. May 20, 2020. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1172155/media-agency-groups-business-value-latin-america/
COMvergence. (2020). Leading media agency groups in Latin America in 1st quarter 2020, by new business value (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1172155/media-agency-groups-business-value-latin-america/
COMvergence. "Leading Media Agency Groups in Latin America in 1st Quarter 2020, by New Business Value (in Million U.S. Dollars)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1172155/media-agency-groups-business-value-latin-america/
COMvergence, Leading media agency groups in Latin America in 1st quarter 2020, by new business value (in million U.S. dollars) Statista, https://www.statista.com/statistics/1172155/media-agency-groups-business-value-latin-america/ (last visited September 07, 2024)
Leading media agency groups in Latin America in 1st quarter 2020, by new business value (in million U.S. dollars) [Graph], COMvergence, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1172155/media-agency-groups-business-value-latin-america/
