In 2019, TV ad spend in Latin America amounted to 15.38 billion U.S. dollars and it is expected to increase to 17.03 billion by 2022. Televison is and will stay the strongest ad medium in the region in the foreseeable future. However, internet ad spend is growing rapidly and is projected to accounte for nearly a third of the total Latin American ad spend in 2022.
Advertising spending in Latin America in 2019 and 2022, by medium
(in million U.S. dollars)
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Zenith. (December 9, 2019). Advertising spending in Latin America in 2019 and 2022, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2020, from https://www.statista.com/statistics/790402/advertising-spending-medium-latin-america/
Zenith. "Advertising spending in Latin America in 2019 and 2022, by medium (in million U.S. dollars)." Chart. December 9, 2019. Statista. Accessed July 05, 2020. https://www.statista.com/statistics/790402/advertising-spending-medium-latin-america/
Zenith. (2019). Advertising spending in Latin America in 2019 and 2022, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2020. https://www.statista.com/statistics/790402/advertising-spending-medium-latin-america/
Zenith. "Advertising Spending in Latin America in 2019 and 2022, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 9 Dec 2019, https://www.statista.com/statistics/790402/advertising-spending-medium-latin-america/
Zenith, Advertising spending in Latin America in 2019 and 2022, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/790402/advertising-spending-medium-latin-america/ (last visited July 05, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
