Latin America: advertising spending 2022 & 2024, by medium

Published by
J. G. Navarro,
Aug 29, 2023
In 2022, TV ad spend in Latin America amounted to 13.22 billion U.S. dollars and it is expected to increase to 14.66 billion by 2024. Television is expected to remain the strongest ad medium in 2022. However, internet ad spend is growing rapidly and is projected to nearly overtake television remain the strongest ad medium by 2024.

Advertising spending in Latin America in 2022 and 2024, by medium (in million U.S. dollars)

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Release date

June 2022

Region

LAC

Survey time period

2022 and 2024

Special properties

at current prices; all figures are forecast

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Statistics on " Advertising in Latin America "

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Overview

5

Media benchmarks

8

Country comparison

8

Creative rankings

5

Brand rankings

3

Further related statistics

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Topics

Advertising in ArgentinaAdvertising in Latin AmericaAdvertising in BrazilKey economic indicators of ArgentinaDigital advertising in Latin America
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