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Latin America: advertising spending 2022 & 2024, by medium

Published by
J. G. Navarro,
Jan 10, 2023
In 2022, TV ad spend in Latin America amounted to 13.22 billion U.S. dollars and it is expected to increase to 14.66 billion by 2024. Television is expected to remain the strongest ad medium in 2022. However, internet ad spend is growing rapidly and is projected to nearly overtake television remain the strongest ad medium by 2024.

Advertising spending in Latin America in 2022 and 2024, by medium (in million U.S. dollars)

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In cooperation with
Zenith
Release date

June 2022

Region

LAC

Survey time period

2022 and 2024

Special properties

at current prices; all figures are forecast

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Statistics on " Advertising in Brazil "

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Statistics on Advertising in Brazil

Overview

5

Ad market in Brazil

7

Traditional advertising

6

Digital advertising

7

Agencies

6

Consumer insights

8

Further related statistics

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Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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