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Latin America: advertising spending 2010-2024

Published by
J. G. Navarro,
Jan 6, 2023
In 2022, total ad expenditure in Latin America amounted to over 29 billion U.S. dollars and it is expected to increase to nearly 34 billion by 2024. Brazil is the largest ad market in Latin America, with 2020 spending of approximately 9.97 billion U.S. dollars.

Advertising spending in Latin America from 2010 to 2024 (in billion U.S. dollars)

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Zenith
Release date

June 2022

Region

LAC

Survey time period

2010 to 2022

Special properties

at current prices

Supplementary notes

* Forecast.
Figures have been rounded.

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Statistics on " Advertising in Brazil "

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Statistics on Advertising in Brazil

Overview

5

Ad market in Brazil

7

Traditional advertising

6

Digital advertising

7

Agencies

6

Consumer insights

8

Further related statistics

18

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Topics

Advertising in BrazilAdvertising worldwideAdvertising in Latin AmericaAdvertising in MexicoAdvertising in BRIC countries
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